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 Work at Home Moms > General Internet Marketing Articles > MLM Online

Running a Multi-Level Marketing - MLM - Business Online

Can you run a successful online multi-level marketing ( MLM ) business online? There are many things to consider, but the answer is definitely yes. Women have been choosing multi-level marketing businesses for years. It has a minimal risk and is a great way to enter the world of business.

Here are a few advantages of choosing an MLM product:

  • You have an established product; you don't have to pay for developing or manufacturing the product
  • The product has (preferably) and established reputation with the public
    Start-up costs are minimal: generally, you will have to purchase a "start-up kit" which shouldn't cost more than a couple hundred dollars, but you can certainly find start up kits which are less expensive.
  • Promotional materials (brochures, fliers, etc.) have already been printed. You will likely have to purchase your promotional materials, but they will be at a much lower cost than if you were to have your own promotional materials professionally printed. An MLM company prints in large volumes and therefore, will have a lower printing cost.
  • You can earn income from those who sign up through you to sell the MLM product.
  • You have training and support from others selling the products and business ideas. They are people who have achieved success and will help you get there too.

Advantages of running an MLM online over "in person":

  • You don't have to hound family and friends about your product or business opportunity
  • You can be at home with your family more
  • You can reach a larger interested audience

Don't be fooled. Although, there are advantages to running an MLM online, do consider:

  • You will work at least as hard running your business online as you would offline.
  • You will be competing with other consultants selling the same products as you. However, there is this same competition if you run your business offline. The Internet offers the advantage of a larger target market. Whether you run an MLM on or offline, you are wise to choose a marketing plan that does not have an over saturation of consultants.
  • Consider the following when choosing an MLM business to run online:
    Ensure a product is being offered; if there is no product but you pay money to enter the MLM plan - this is not an MLM. It is a pyramid scheme and is illegal!
  • Beware of the "get rich quick" ads. Nothing worthwhile comes that easily.
    Check out the company's record with the Better Business Bureau. Do they have any complaints?
  • Choose a business that would still be considered a "ground floor opportunity". A "ground floor opportunity" is considered to exist if the number of active consultants in any given area is fewer than one half of one percent of the total population.
  • That said, make sure the company has been in business for a few years and has established a reputation.
  • Choose a MLM company that offers e-commerce as part of it's program. It will save you a lot of work. However, if the company does provide a web site; you may want to add a front page to the company site. Your front page will be unique and separates you from the other sites.
  • Choose a product you would use yourself. Don't choose a product just for the commission rate; in order to sell your product or business plan, you need to be passionate about it. However, be careful - do not be your own best customer!

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