Affiliate Marketing Tutorial - Step 3: Researching Topic Demand

When you’re starting a business, any business, you want to do a significant amount of research to make sure you’re making the right decisions.  With affiliate marketing the research you have involves demand.  Are there enough people searching for your information to make a website worth your time and effort? 

Have you made a list of possible affiliate marketing subjects?  Have you narrowed those subjects into unique niches?  In the last tutorial we used the example, Rock Climbing as a potential topic and then we narrowed it to rock climbing with children, handicap rock climbing, and rock climbing in Australia. 

With your list of niche topics, take a few minutes to think about what keywords people would use to search for that information.   

For example, Rock Climbing in Australia might be searched for with the keywords “Rock climbing Australia or simply climbing Australia.  Now comes the research part… 

Using your keywords, it may help if you make a quick spreadsheet for this.  Place your niche topic in the left-hand column, your keyword in the column next to it, and then leave a space for results and more keywords.  It may look something like this: 

Niche topic -- Keyword -- Supply (Google) Demand -- Other potential keywords

Using Google, conduct a search with your keywords.  How many website results come up?  Place that number in your supply column. 

Now, using the free overture keyword tool,  enter your keywords to determine how many people are searching for those keywords.  That’s your demand.  Overture will also generate a list of relevant keywords and the demand for those keywords.   

Repeat this exercise with all of your niche topics.  It will give you a great data base of information to base your final decision on.  Optimally you want a niche topic that has a lot of demand and not much supply. 

At this point if you have three possibilities, then you’re doing great.  If you need to start over and brainstorm some more niche topics, that’s fine.  Your ultimate goal is a profitable business and this is where the work begins. 

It is important to make sure that there will be an audience for your affiliate marketing website.  No audience means no visitors, and no visitors means no sales and we want you to have an extremely profitable affiliate marketing business as much as you do. 

What’s next?  Now comes the fun part, the next tutorial tells you how to find affiliate products that you believe in and what to look for in an affiliate marketing program.

Next in our tutorial: --> Affiliate Marketing: Finding Affiliate Marketing Programs

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