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 WAHM > Work at Home Mom Business Success Stories > Beating the Odds: Adriana Copaceanu of ABCGiftsAndBaskets.com

Beating the Odds: Adriana Copaceanu of ABCGiftsAndBaskets.com
Interview and Article by Alice Seba, Editor of InternetBasedMoms.com

In 1990, faced with religious persecution in communist Romania, Adriana Copaceanu and her husband were forced to flee to the US to achieve religious and personal freedom for their family. At this time, they had no choice but to leave their then 19 month old son with Adriana's parents and ventured to America with only one piece of luggage and $95 in their pocket.

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The American Dream proved true for this family. Six years later, the Copaceanu's were reunited with their son and they eventually settled on the West Coast of California.

The family was doing well financially and their lives were free from persecution.

 However, with the birth of her next child, Adriana began to realize that although she loved her job as Quality Assurance Manager and then General Manager, she didn't have enough quality time to spend with her children.

The Copaceanu's made the choice to move to New Market, VA, a small town of 1400, hoping they could meet their financial with the income from Adriana's husband's job.

Adriana would stay home full time to care for the children. Eventually, when both her children were in school and with her husband at work all day, Adriana found that she needed a release for her creativity and business skills.

After researching for nine months, Adriana decided to pursue her entrepreneurship in corporate gifts and gift baskets. "People love gifts, but not too many businesses now how to use gifts to build those important relationships," says Adriana, "It is important to keep your company name in front of your clients...And the beauty of using a gift program is that it can be done on a small scale in slower economic times."

In October 2000, Adriana designed and launched her site ABCGiftsAndBaskets.com and she operates her business both on and offline. Her offline business is operated locally in Virginia. The most important thing for success of a home based business says Adriana is, "being organized, balancing your family and your business, making yourself visible by networking."

To promote her site, Adriana has researched Internet Marketing and Search Engine Optimization. She takes advantage of advertising opportunities, product branding and has a regular newsletter. In addition, she ensures she has a good density of keywords in her website text and using good linking strategies ~ and not just linking for linking's sake.

Since starting in October of 2000, Adriana's business has experienced a 50% growth each year, and she intends to repeat that growth in 2003. Her business plans include working on an affiliate program, she has hired a sales representative and will be looking for more to help build her business.


Corporate gift strategist Adriana Copaceanu specializes in helping businesses increase their referrals through the strategic use of gifts. She offers a customized, worry free, gift giving service to fit the budget of any size business and assist them in standing out from the crowd. To sign up for her biweekly newsletter, go to http://www.abcgiftsandbaskets.com/gift_news.htm  Visit her at http://www.abcgiftsandbaskets.com

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