Start Your Own Copywriting Business
Is writing your passion? Do
people always tell you should write for a career? A
business is a great way to earn a living & pursue your
passion. It's a business that requires no inventory - just
your brain power - keeping your overhead overhead costs
to a minimum.
is a copywriting business?
A copywriting business includes
writing "copy" for advertising and announcements. Your
business can include writing content for web pages,
brochures, advertisements and composing press releases.
A copywriting business has low
overhead, making it an attractive home based business. You
will need the basics of any other business: your computer,
Internet connection, word processing software (Word will
do), printer and some paper. The rest is all in your head,
waiting to pour out.
Ability to Meet Deadlines
Rates vary greatly. You can charge per hour or per job.
Consider that your clients may be more comfortable paying
per job as they do not see you work; they do not know how
long it takes your to complete a job.
To protect yourself, you may
limit the number of edits per job. For example, if you
charge X amount of dollars for a press release, you might
want to say one edit is included in this price. Otherwise,
you may be bombarded with request after request to change
something, resulting in endless hours of work.
You can charge $50 - $200 per hour or more for copywriting.
When determining your rate, keep in mind your target market
- will your clients be willing to pay this? Also, if you are
just starting out - will people trust you enough to pay
this? On the other hand, don't undervalue yourself.
Determine what you feel your time is worth and set your
prices that way and do check out the competition to get an
idea of what to charge.
Decide your hourly rate, even
if you are going to charge per job. To figure out your per
job price, determine how long each job takes and multiply it
by your hourly rate.
Online Marketing Ideas & Getting Your Business off the
choosing a niche market
for your business. There are so many general
copywriters out there, how will people find you on a search
engine? In addition, your clients want to know that you know
about their businesses. Specialize in work at home mom
business or if you have some other skill or specialized
knowledge - focus on that. You can even create multiple
sites to target various niche markets.
2. You need to build your
portfolio or you may never get hired. People want to know
that you have experience in what you are doing. If you don't
have a lot of experience, offer to do a few freebie or
barter jobs to get started.
3. Display your portfolio and
on your web page. You may not want to display all
the work you have done for clients (to prevent intellectual
theft), but you do want to mention who your clients are and
include their testimonials.
4. Join a few lists, message
boards or newsgroups that target your niche market. Make
yourself available to offer writing advice and participate
5. Provide people with a
reason to return to your website. Return visitors get to
know you better and come to build trust in your abilities -
not to mention the fact that traffic is good for search
engine rankings. You can encourage repeat visitors by
offering something for free.
Consider writing free
content articles and making them available on your website.
You can write articles on writing and other business tips.
Your visitors can use these articles as content in their
websites and in their newsletters. Because people will
include your byline when
they publish your articles, it will serve to promote your
business even further.
6. Build an opt-in mailing list.
Ask permission to include your former clients and actively
promote subscriptions to your newsletter. You can offer a
monthly prize of free copywriting to encourage people to
subscribe. Sending a newsletter on a regular basis drives
more traffic to your site and increases people's confidence
in your knowledge and ability.
7. Start an
for your services. Offer webmasters a commission for
promoting your business. This will help bring brand
recognition to your copywriting business, extra sales and
increases your link popularity. Be sure to make an A+
affiliate program by helping your affiliates write
compelling copy and personal recommendations to help sell
Offer eclasses to
help your clients writer and improve their own copy. You can
charge for these classes or make them free. Either way, they
will help establish your credibility in the area of
copywriting. Offer your students a discount or some free
work if they recommend your services to a paying client.
For a More Comprehensive Look
at the Copywriting Business
Stay up-to-date on copywriting styles and learn from others
who already have successful copywriting businesses.
a few resources we personally recommend:
Michel Fortin's Copy Doctor Website - This is a
more advance membership site which is run by
copywriting expert Michel Fortin and includes
copywriting critiques, tons of copywriting resources
and a copywriting forum.
The Online Copywriter's Handbook by Robert Bly. (Hardcover)
We have read this book several times over. Each time we open
it, we find something new. This book is a perfect reference
for the copywriter who focuses on writing copy for the
Internet. It handles all aspects of online copywriting,
including adapting print copy to the Internet; illustrating
web copy; creating an effective website; banner and ezine
ads and more. You can find out more about this handbook at: Click Here to Learn More