Internet Direct Sales -You've Got to Have a Website

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 Work at Home Moms > General Internet Marketing Articles > Direct Sales Website

Internet Direct Sales - You've Got to Have a Website

When choosing a direct sales company to represent, it is important that you are allowed to have your own personal web presence if you want to work online at all. It’s also important to look at their Internet Policy, their web presence, whether you can use their company name and what is offered to you. The ability to use the company name in your online advertising is important because most people don’t like “blind ads”. They want to know right up front what company they are dealing with. If you choose a company that does not allow the use of their name in your advertising you can expect a lot of people to shy away from you.

Some companies allow you to create your own web site, some require the use of a company sponsored site and some allow a blend of both. Let’s look at the differences so that you can make an informed choice.

Create Your Own Web Site

If you choose a company that allows you to create your own web site and you do your own design, you’ll be doing a lot of work that will take away from your own business. Alternatively, you can hire someone to create your site. Either way you will need to use time or money to get the results you desire.

The good news is that you will have complete control over what how you and your products are portrayed. The “not-so-good” news is the extra time and money this will cost, not only in the beginning but also in maintenance. You’ll be responsible for updating company and product information; including adding and removing products, updating pricing and making other changes as they happen. If the company has monthly specials, you’ll need to change your site every month to reflect those changes.

If you create your own web site, you’ll need a merchant account so that you can take credit cards. Although Pay Pal (www.paypal.com) is well known in the online world among those who are internet savvy, many people still shy away from using it because when you use the free account version, they are required to register their bank information with a company they don’t know. In addition, members who use the free account may not take credit cards.

A better choice is to use a PayPal’s Premium or Business account or use a company like Propay (www.propay.com), both of which allow you to take credit cards without your customer needing to register specifically with them. A merchant account will take away from your profits so be sure to factor that into your business budget.

Use the Company Web Site

Company web sites are good because the company does all the basic background work. Products, pricing and company information is updated by the company so you don’t have to worry about doing that. Most companies that offer what is a called “cookie cutter” site that does allow some personalization but has the same look and feel as everyone else’s. You may have up to several pages that you can use to tell your story, offer your own insights or specials

The good news about a company site is that it’s a lot less work for you, leaving you more time to actually work your business. The “not-so-good” news is that you are limited in the extra things you can do. Not all company web sites allow you to do link exchanges and that can be important. In addition, it’s very difficult to get company “cookie cutter” sites to rank well in the search engines.

Use the Company Web site and Create Your Own

This option is the best of both worlds so that’s the good news. You have control, but you don’t have to have a merchant account because you actually sell from the Company Web Site and you don’t have to update products, pricing & company information. However, you will have the flexibility to develop a site with it’s own unique URL where you can show your personality, develop link exchanges, optimize your site for search engines and generally have fun.
Some companies will allow you to have a personal web site that can link to your Company Site as long as you don’t sell on your own site or duplicate information from the Company Site. Be sure that every page on your personal site is linked to your company site and that you use clear language to set the action you desire. The “not-so-good” news is that it takes skill and work to develop your own site, optimize it and get it a good ranking in the search engines. That can be learned over time. You can start with a small site then add to it as time permits.

The bottom line is that if you want to work online, it’s 100% important to have a web site, whether it is your own, a company one or a combination of both. Be sure to research this when looking at a business so that you can make an informed decision.
____________
Linda Sikut has been in the direct sales business for over 10 years and has worked exclusively from home for the last 8 of those years. You can visit her online at www.bakingabusiness.com.
2004 This article was written exclusively for Internet Based Moms™ and may not be re-published or copied without permission from Internet Based Moms™, except to print one copy for personal use. Comments and general questions about the article's content can be directed to the author.


 

 

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