How do you find your
market niche? Sometimes, it's by accident. You may be a
mom of twins and you have developed a unique product to
cater to your special needs. Voila! You have an instant
Other times you need to investigate a bit further. Here's some ideas
to find your market niche:
1. Do Your Market Niche
Research: Look around, ask questions, do online surveys about what
products people could really use. What features of those products would they
like to see; how much are they willing to pay, etc.
2. Listen to Your
Customers: If you already have a product, determine who really
benefits from this product? Do you already have a typical customer? Is it people
who take the bus to work each day; individuals who homeschool their children?
Ask your customers questions on how you can improve your product to meet their
3. Experiment with Your
Market Niche: The beauty of the Internet is that it allows for
experimentation as you define your target market. You can even build a few
websites inexpensively that target different markets, pricing points or that
emphasize the quality of your products.
4. Look at Yourself to
Find Your Market Niche: Are you a single mother, a nuclear scientist
or a poet? Sometimes you can be a part of your own niche...making you an instant
expert and someone that your website visitors and newsletter subscribers can
turn to for advice. Solve a problem for your target group and you'll have a
loyal following forever.