The holidays are often the busiest time of year for retailers of
all kind. More people are turning to online shopping as an
alternative to the packed shopping malls filled with crazed
shoppers. Here are a few tips to prepare yourself and your site for
excellent holiday sales.
1. Get dressed up in your holiday best. Put your visitors in the
holiday mood with tasteful Christmas graphics and colors. Be careful
not to overdo it - too many graphics can slow down your site and
chase your visitors away.
2. Add a Christmas Countdown script to your website. That way,
people will know just how little shopping time they have left!
3. Offer convenient overnight shipping options to your last minute
customers - and you know they're out there!
4. Offer a free or reasonably priced gift wrapping and gift card
5. Consider offering free standard shipping to customers spending
over a certain dollar amount. This encourages people to spend more
at your site.
6. Partner with other complimentary sites. Simply exchanging
links aren't going to do - we mean really "partner" with that site.
Dedicate a section of your website to that company's products and
have them do the same. For example, if you sell children's clothing,
why not partner with a site that sells toys? You are trying to reach
the same target market - people who are frantically trying to
complete their Christmas shopping list with the greatest of ease.
7. Give your products as gifts. It's a perfect way to save a
little money and promote your business at the same time.
8. If your products don't suit someone on your list, try to find
another home based business person to "swap" gifts with. If you need
some kitchen items for your mother in law, why not contact that
Tupperware consultant from your newsgroup and see if she has anyone
on her list that your products would be suitable for? Not only does
this help you further promote your products, it might just save you
a little money on your Christmas list in the process.
9. Customize your ad and web page copy to appeal to holiday
shoppers. This might be a time consuming task to do on all your
products, so don't knock yourself out. Choose a few of your
bestsellers and work with those. Word your copy directly to your
visitor - ex. "Can you see her face when she opens up XXXX on
Christmas morning..." or "Imagine she'll be so pleased, you may not
have to take the garbage out all next year."
10. Add exposure to your business by selling your products at an
online auction house, such as eBay.com. The traffic that comes to
this site looking for Christmas gifts can't be beat. Dress your
auctions up for Christmas and be sure to offer an optional gift
wrapping an gift card service.