As we all know, people/companies need to see your name at least 7
times before they begin to trust you, and consider using your
services/products.
Today, we’ll go over lesser-known, and some well-known holidays you
can use to keep your name out there in front of your
clients/prospects.
You don’t need to do every single one of the ideas presented here
today, but you need to remember to do something on a regular basis,
so your clients know you are there for them.
And while it’s nice to send goodies once in a while, less expensive
items, like magnets, seed packets, postcards, letter openers, etc.,
will be sufficient most of the time.
January
January 1 / New Years Day: If you didn’t send a Thanksgiving or
Christmas gift, this is another opportunity to send one. If you did,
you can send a small attention, or even a card saying: We’ve been so
happy to have you as a customer this past year. Here is to continued
success in the New Year.
January 13 /Make Your Dream Come True Day: We can make your dreams
(describe them here, relating to what you offer) come true.
February
February 14 / Valentine’s Day: Send a heart shaped chocolate,
candle, cookie, etc., with a note saying” We love our customers”,
or, “We would love to have you as a client”, or “You are the heart
and soul of our business”. This, again, is an unexpected gesture
that will leave an impact.
February 17 /Random Acts of Kindness Day: Another great day to do
something unexpected for your clients. Just take half of the day,
and stop by your client’s places with something they wanted but
couldn’t afford, or something they expressed an interest in, but
couldn’t find the time to do.
March
March 3 / I want You to be Happy Day: Call your clients and ask if
there is anything that you offer, that will make them happy that
day.
March 9 / Employee Appreciation Day
April
April 16 / Stress Awareness Day: Again, here you can send a single
bag of tea or coffee, or a candle, with a note: “Take a few minutes
to relax and enjoy a cup of tea/coffee on us”
April 22 / Volunteer Day:
April 24 / Admin Professionals Day: Do something special for the
Administrative assistant of your client: after all, she is the one
who will remind him/her to give you a call, or that you have an
appt., etc. It’s good to be friends with the gate keeper.
May
May 3 / Plant a Flower Day: Great opportunity to have your clients
remember you for a long time. Offer to plant a flower in their front
yard, or, if not, take a potted plant and suggest they plant it
after they enjoy it at the office.
June
June 18 /International Panic Day: Visit if you can, but if not, you
can send a card/postcard saying: Don’t panic! We’ll be here for
your, whenever you need us!
July
In July, you can do a “Christmas in July” theme, or even give your
annual gift at this time: no one will expect it, and it will stick
in their minds for a long time. It will also show your thinking out
of the box capabilities, so important to so many of the businesses
out there
August
August 15 / National Relaxation Day: Send some candles, or a
container with bath salts to women, or a coffee mug with coffee and
biscotti to men, with a note saying: ABC Company wishes you a happy
relaxing day”.
September
September 10 / Swap Ideas Day: This is a great opportunity to get
your clients involved in your business.
Offer to swap ideas for your businesses: you suggest things to them
and they, in return, do the same.
They will appreciate your interest in their opinion, and wanting to
help, and you can both come out winners, while you build
relationships.
September 21 / World Gratitude Day: “We are grateful for your
continued patronage/support”
October
October 16 / Boss’s Day
October 31 / Halloween: send a note: “Don’t let (whatever problem
you can help with) scare you! We are here for your any time you need
us“ attached to a small scarecrow, or other Halloween item
November
November 10 / Forget-Me-Not Day: Send a pack of Forget-Me-Not seeds
with a message to that effect.
November 15 / Peace Day:
November 28 /Thanksgiving Day: This is the best day to thank your
customers for their business.
If you send an annual gift at Christmas, I suggest you do it at
Thanksgiving: it will not get lost in with everyone else’s gift at
Christmas.
What gifts are appropriate? It depends on your budget (usually, I
recommend 3% of the annual business someone did with you), your
clients, the type of business you run, etc.
Please, please, don’t send promotional items at this time, unless
it’s just one small item included into a bigger gift, like a gift
basket. This is not the time to advertise: it’s just to thank your
clients for doing business with you.
December
December 25 / Christmas Day: Just send a card at this time
Adriana Copaceanu, Owner of
ABC Gifts and Baskets.
Remember them, so they'll remember you.
