A ton of traffic to your web site is no good if people aren't
going to buy. The key is to increase your targeted web site traffic.
In part 2, of Alexandria K. Brown's articles, she gives us 7 more
ways to increase your targeted web site traffic.
Building Checklist: 15 Ways to Get More Visitors Who Are Ready to
Ezine Publisher & Marketing Expert, Alexandria K. Brown
When many of my clients first come to me for coaching, they share
that one of their biggest challenges is getting enough visitors to
their site. Attracting traffic isn't a cut and dry process — there
isn't one perfect way to do it. But there are many ways that, when
used collaboratively, will build you a nice stream of visitors.
To get your marketing wheels turning, check out these 15 simple ways
to attract new visitors to your site. This is not an exhaustive list
by any means, but it will give you several fresh ideas to try.
Now, remember — you don't want to expel effort in getting just
anyone to visit your site. You only want people who would likely be
interested in what you have to offer. So before you read on, answer
"WHO are your target clients or customers?"
Are they men, women, or both? Do they own a certain type of business
or work in a certain profession? Are they young, old, or middle
aged? Are they left handed? Do they own pets? Can they juggle?
I hope you see where I'm going here. The more you know about your
ideal clients/customers, the better you'll know where and how to
find them .
So ... keep that information in mind as you consider the remaining
of my 15 traffic-building tactics. (See Part 1 for the first 8!)
9. Recommendations by Other Site Owners
Same idea as #8. Many sites offer a "recommended resources" page, so
why not get listed on them? Find sites whose target market matches
yours and ask if they'd recommend your site. You'll get more yeses
if you offer to list them on your site as well. (This strategy used
to also be very powerful to help increase your search engine
rankings, but not so much anymore.)
Alexandria's 249 page manual to help you boost business:
Boost Business Review
10. Affiliate Programs
Grow your own sales force by offering a handsome commission on your
products and services. While this requires you to give away some
profits on those sales, they're sales you would not have had
otherwise. Right now almost HALF of my sales come from traffic sent
to my site by my affiliates. Best of all, you can track and pay your
affiliates automatically using programs like
Click Bank (electronic deliverables only) or
KickStart Cart a superior version of
1ShoppingCart, which handles both electronic and physical goods.
11. Your E-mail Sig File
You're probably familiar with e-mail signature (or "sig") files —
they're the few lines of contact information that many of us put at
the bottom of every e-mail we send. Add a few additional lines to
your sig file that give us a reason to visit your site. Perhaps
you're having a special sale now or you're giving away a free
report, e-book, or e-zine subscription. Remember, e-mails get
forwarded around all the time, so take advantage of this free
exposure. (For more tips on sig files, see my article
Make Your E-mail Sig File Work for You.
12. Exposure in Print, Radio, and TV
You can drive hundreds or even thousands of new visitors to your
site with the right media exposure. Again, no matter how great your
interview or article is, people need a kick in the pants to visit
your site. So give them something free that they have to come GET at
13. Speaking to Groups
Nothing leaves more of an impact on people than an in-person
presentation. At each appearance, collect your participants' e-mail
addresses by offering something free (your free report, e-book, or
e-zine subscription). The day after the event, send them a reminder
to visit your site to pick up their free gift! My friend
Tom Antion's site — offers tons of advice
and resources on speaking for exposure and profit.
14. Postcard Mailings
One of the most overlooked tactics in today's marketing world is the
humble postcard. Postcards are a fast, easy, and reliable way to
increase visitors to your site. Best of all, they're the ideal way
to break through the online clutter and get your prospects'
attention! For a failsafe, step-by-step postcard marketing plan,
look to my own marketing mentor, Alex Mandossian. He offers a
wonderful tutorial package called
Marketing With Postcards.
15. Sheer Shamelessness
If you live in the Los Angeles area, there's a good chance you've
seen "EzineQueen.com" whiz by you at speeds in excess of 70 m.p.h.
Why? It's emblazoned across the back of my black SUV in large,
lime-green letters! At least once a month I get a friendly e-mail
from someone who saw my giant URL and, out of curiosity, visited my
site. A few of them have even turned into customers. Lesson learned?
Think out of the box! For help in this area, see Debbie Allen's
Confessions of Shameless Self Promoters series.
(c) 2003 Alexandria K. Brown
ABOUT THE AUTHOR
Alexandria K. Brown, “The E-zine Queen,” is author of the
award-winning manual, “Boost Business With Your Own E-zine.” To
learn more about her book and sign up for more FREE tips like these,
visit her site at
---> More about
Alexandria K. Brown the Ezine Queen.