The "If You Build it,
They Will Come" philosophy sure doesn't cut it on the Internet. To
increase traffic to your website, you have to position yourself well
and make sure everybody knows about you. Alexandria K. Brown, the
Ezine Queen gives us practical tips on not only how to increase
traffic to your website, but how get traffic to your website that is
ready to buy!
Your Traffic Building Checklist: 15 Ways to Get
More Visitors Who Are Ready to Buy
Ezine Publisher & Marketing Expert, Alexandria K. Brown
When many of my clients first come to me for coaching, they share
that one of their biggest challenges is getting enough visitors to
their site. Attracting traffic isn't a cut and dry process — there
isn't one perfect way to do it. But there are many ways that, when
used collaboratively, will build you a nice stream of visitors.
To get your marketing wheels turning, check out these 15 simple ways
to attract new visitors to your site. This is not an exhaustive list
by any means, but it will give you several fresh ideas to try.
Now, remember — you don't want to expel effort in getting just
anyone to visit your site. You only want people who would likely be
interested in what you have to offer. So before you read on, answer
"WHO are your target clients or customers?"
Are they men, women, or both? Do they own a certain type of business
or work in a certain profession? Are they young, old, or middle
aged? Are they left handed? Do they own pets? Can they juggle?
I hope you see where I'm going here. The more you know about your
ideal clients/customers, the better you'll know where and how to
find them .
So ... keep that information in mind as you consider these
1. Search Engines and Directories
Why not be in front of people who are actually searching for your
product or service? Get your site listed in the top search engines
by either learning about this topic on your own or investing in
assistance. Because there is A LOT to learn and the rules keep
changing all the time, this is an area I advise you get some help
in. (Editor's Note: Read our
search engine articles here or visit the
search engine forums
Alexandria's 249 page manual to help you boost business:
Boost Business Review
2. Pay-per-Click Directories
In pay-per-click deals, you only pay for how many people actually
CLICK on your ad to get to your Web site. Services such as
AdWords let you bid on how much you'd like to pay per
click, and many times your listings appear above the regular
listings in the major search engines. (To learn more, see my
"Pay Per Click: What's it All About?" )
3. Your Own E-zine
If you publish your own e-zine, you already have a warm pool of
prospects who are likely interested in what you have to offer. Give
them a reason to visit (or re-visit) your site by adding new
content, giving away a free report or e-book, or offering a special
subscriber-only promotion on your products and services. (To learn
more about publishing your own e-zine, sign up for one of my
FREE monthly teleclasses)
4. Your Articles in Other E-zines and at Other Web Sites
This has been one of my most successful traffic-building tactics.
There are thousands of online publishers who would like to use YOUR
articles in their e-zines and on their Web sites! Find them via the
Directory of Ezines (my favorite) or search for Web sites
that accept "free content" submissions. Be sure to add an
attention-getting blurb at the end of your article that gives the
reader a reason to visit your site ASAP. (To learn how to do this,
see my article
Recycle Your Articles and Gain Tons of New Subscribers
5. Ads in Other E-zines
Identify other e-zines whose readership matches your target market.
Directory of Ezines and the Web. Find out if the e-zines
accept advertising and learn what their rates are. Run at least
three ads in a row, preferably five to seven, to get an accurate
representation of how the ad pulls. Use an ad-tracking program to
determine how many clicks each ad is getting. My shopping cart
program has this built in, but if you're looking for a separate ad
tracking service at a low cost,
Ad Minder is a good one.
6. Ads on Other Web Sites
Research other Web sites where your target market visits and inquire
about advertising. Have ready both text ads and banner ads of
ads I provide to my E-zine Queen Affiliates)
7. Online Forums and Discussion Groups
Where do your prospective clients and customers hang out online?
What organizations do they belong to? Identify popular forums and
discussion groups that are related to your subject area and where
prospects in your target market may be lurking. You'll find more
than you ever knew existed just by doing a few online searches.
Don't be self-promotional in your postings — be helpful and answer
questions as related to your area of expertise. Let your value shine
through and include your Web site address underneath your name.
TO BE CONTINUED in Part 2...increase
your targeted web site traffic
(c) 2003 Alexandria K. Brown
ABOUT THE AUTHOR
Alexandria K. Brown, “The E-zine Queen,” is author of the
award-winning manual, “Boost Business With Your Own E-zine.” To
learn more about her book and sign up for more FREE tips like these,
visit her site at
---> More about
Alexandria K. Brown the Ezine Queen.