Your "web" of contacts is your primary
warm market. Whether you are building a business clientele, a
downline, a support group, or even just a group of friends. The
place to start is your warm market. And your warm market is the
group of people with whom you have a relationship. Pre-internet,
this was largely made up of people in your geographic locale.
Meaning that those you could touch were literally, people you could
hop in the car and see face to face. Enter the internet. And your
market just got a whole lot bigger!
Internet networking is like picking up your telephone list from your
community or your church and contacting the people who know you and
who you know well enough to share your "stuff". Your stuff might be
a business idea, a new product or service, a juicy piece of news, or
a mutually beneficial opportunity.
Only with the internet you begin with your email address book and
your community or portal type URLs.
When you need to build a team, whether it be a downline, a support
line, or a network; you want to begin with people you have already
built a rapport with. You need to work with folks who already see
you as a recognized brand or authority in your field so that you can
skip the time consuming hand-shake process of getting to know each
Inter-net-working step 1. Go to your email address book and compose
a single email blind carbon copied to everyone who makes up your web
of warm contacts. Write in a familiar style as these are people who
know and trust you. Give them your best pitch and invite them to
contact you for more information regarding the great new idea you
are sharing. Sell sizzle and excitement, but don't share so much
information as to negate any reason for them to contact you for
further information. Hit the send button.
Inter-net-working step 2. Go to the online communities and forums
where your presence is welcome and recognized. Give them your best
pitch as well and invite them to contact you for more information.
In this environment, you may wish to give a little bit more
information. But you still do not need to give away the farm.
Inter-net-working step 3. Prepare the first response email and/or
telephone outline for your warm market respondees. You don't need to
work directly from a script, or to send a form or autoresponder
email, but you don't want to have to reinvent the wheel 100 times
for every 100 inquiries you receive.
Don't make the mistake of waiting for the responses to roll in
before you begin step 3. When people respond to your initial
contact, they are actively interested. If they have to wait a week
to hear back from you, they won't be quite so actively interested
and they may have lost some faith in you for your tardy response.
Inter-net-working step 4. Recruit into your plan as many of the
respondees as you can. Follow up with the maybes. And file the no's
away for further contact after you round up the affirmative folks
and crank out your initiative.
Step 4A. Show everyone who comes on board with you how to do the
same thing with their web of warm contacts. Remember that all
networking, both online and offline, follows along the lines of six
degrees. This theory states that you are never more than six
recognized relationships away from any other person that you wish to
bring into your sphere of influence.
Inter-net-working step 5. Roll out your plan and repeat with step 1.
You will either have come up with additional programs and agendas
that you wish to implement or you will need to bring additional
players to the table of your original plan. Either way, networking
is a never ending process.
By planning and implementing your networking in this manner, you
will continue to enhance your presence with your existing warm
contacts and to grow the size of this contact base. And that's what
successful networking is all about. And with the internet, the
possibilities are truly limitless!
Shannan Hearne is the President and Wizard of
http://www.SuccessPromotions.com Marketing Your e-Business
Better through creative marketing and knowledge. Guerrilla
Marketing. One-to-One Marketing. Relationship Marketing. Your
Marketing. Shannan is also a founding team member of Inspiring
Parents, a network of like minded people building an income and
saving money on the things they buy every day and helping others to
do the same. You can reach Ms. Hearne via email at