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 WAHM > Work at Home Mom Business Success Stories > Diane Ryan of KinderSigns: Earning a Living Creating Smart Babies

Diane Ryan of KinderSigns: Earning a Living Creating Smart Babies
Interview & Article by Alice Seba, Editor of InternetBasedMoms.com

Diane Ryan received her undergraduate degree in Speech and Language Pathology from Nazareth College of Rochester and worked with children with communication disorders in New York State schools for six years.

Two years ago, she saw there was a great interest in teaching sign language to hearing babies. "The benefits are extraordinary," says Diane, "A baby who signs is less frustrated, speaks earlier than a non-signing baby, becomes a better reader and has a higher IQ". Diane has more information about the benefits of signing available on her website. Just click here to read more.

She started her business, Kindersigns, by offering workshops in Orlando, Florida. All the workshops were continuously fully booked. "If I could be successful locally," thought Diane, "Why not go worldwide?". She then decided to take the materials and adapted them to online learning. Thus, her website KinderSigns.com was born.

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Once she had achieved success with the online sales, she decided to share her knowledge and expertise and recently created a business opportunity so that others could make a living teaching sign language to babies.

According to Diane, no special skills or education are required as her opportunity provides future instructors all the training and information they need.

In addition to her education in Speech and Language Pathology, Diane also has accreditation in Marketing and Public Relations from the State University of New York.

 

Diane utilizes Public Relations to promote her business regularly and we asked her how this has affected her business and if she had any advice:

"Recently, one press release to a national talk radio show resulted in a huge soar in site visitors and sales - and it didn't cost me a penny. My advice would be to get creative. Come up with a unique way to promote your business or a new angle in which to promote it and showcase it in professionally looking and well written press release. Then target that release to relevant media."

Diane and KinderSigns has been featured in various media, including The New York Post, The Orlando Sentinel, Arizona Republic, The London Observer, The Sunday Times of London, The Manchester (UK) Evening News, The Scotsman (Edinburgh) , The Irish Examiner and the Irish Star. She has been a guest on Ireland AM and BBC radio and television. She has also appeared on radio talk shows in the US, Ireland and the UK.

Diane often lectures at colleges, hospitals, libraries, community centers and child development conferences. She also runs training workshops for parents, grandparents, teachers and community organizations and provides in-service training for childcare providers.


Diane Ryan is currently living in Ireland where she is introducing the concept of baby signing to parents and educators in that country as well as in the U.K. She and her husband Bob will return to the United States at the end of June 2003.

You can visit Diane online at KinderSigns.com or learn more about her unique business opportunity by clicking here .

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