This is a business you can do with
your family. You can bring the kids, your spouse or
all of them. The experience is meant to be as
authentic as possible and what's more authentic than
a family of shoppers are restaurant customers?
However, keep in mind, you are there to work and
observe. Your children or your spouse should not
distract you from that.
Negotiation and Verbal
Communication skills
- you need these to seal deals with clients.
Objectivity - you
need to be able to provide an objective report on
your shopping experiences - WHAT happened - not
necessarily your opinion.
Customer Service Skills
- clearly you need to have customer service
skills to establish relationships with clients and
potential mystery shoppers, but you also need a
solid understanding of customer service so that you
can evaluate the service offered by others.
Observation & Memory
- You need to notice
all the little things and you can't take notes while
you're there. You will have to remember all the
small details and record them later.
Mystery Shopper Rates
The amount you make will depend on
who is your client. Some companies only reimburse
for expenses, some companies only pay a set amount
for expenses (regardless of what you paid) and some
do pay an hourly fee of $10-20 for your evaluation
in addition to your expenses. You need to decide
what you are willing to work for and choose your
clients that way. As you gain more clients and
references, you will be able to be more choosy in
your assignments.
Get Your Business off the Ground
- When approaching smaller
companies emphasize that you are a small enterprise
as well. Many small companies cannot afford to pay
the large Mystery Shopping company rates and might
be interested in using your services if they are
affordable.
- Save your money. Avoid paying
for a list of potential clients. The companies or
individuals selling these lists are making money by
doing so and will sell the list to as many people as
they can. That creates a lot of competition.
- Only take jobs that fit your
schedule. Don't leave your client hanging. This will
help establish your solid reputation.
- Check out the competition. You
can do this on the Internet. Check out the big
companies and the little ones. What services do they
provide? What do they charge?
- Make a professional-looking
brochure that outlines the benefits of your shopping
program, etc. You don't need to spend a lot of
money. If you're going to print your own brochures,
avoid color ink unless you have a high quality laser
printer. If you have an inkjet or other similar
printer, your best bet is black ink on subtly
colored paper.
Online Marketing Ideas
Although most of your clients will
be local and much of your business will be run
offline, don't forget the importance of an Internet
presence. Your web page is your "office". It's where
your clients and potential clients can go to see you
and what you do. If you plan to expand your business
and offer the mystery shopping opportunity to
others, a website is essential. It is a way to
attract potential clients and mystery shoppers
nationwide. Expanding your business in this way is
what will ensure you the greatest success to your
home based enterprise.
1. Include your website on all
your promotional materials (i.e. business cards,
brochures, etc.). It is a place where your current
and potential clients can read about the services
you offer, your rates and helps establish you as a
legitimate business.
2. Join some home based business
discussion groups. These are a perfect way to
network and find potential mystery shoppers that
would like to work for you. Try
http://groups.yahoo.com
for some good groups or start your own.
3. Form partnerships with other
sites that compliment your business. This can
include everything from a simple link
exchange
or why not go a step further and really promote one
another's businesses on each other's sites? Offer to
incorporate their business information right into
your website. Give them a page or two about their
business, with links back to their site and have
them do the same.