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Work at Home Moms > General Internet Marketing Articles >Niche Marketing Article

Niche Marketing Article: Incorporating a Niche Marketing Strategy into Your Online Business



You've heard of niche marketing, but what exactly is it? The definition of a niche market can be explained in many ways. For example, you can define you niche with:

▪ a Target market
▪ Exceptional service: top quality, fast or any other distinguishing quality
▪ Quality products or services
▪ Pricing to appeal to certain groups
▪ Unique products or services

But Why Use a Niche Marketing Strategy Online?

Just because you have an online business and have the whole world as your potential market, doesn't mean you should try to reach the whole world with your website.

You may want to target a specific group of people (ex. mothers of grown children; teachers who want to start their own business; single men from Iowa; seniors with active lifestyles ---> anybody!). Or you may want to hit a specific niche with your low price, which will help you reach frugal shoppers or lower income families.

It's really up to you to ensure you stand out from the crowd and that might mean targeting your market plan to a specific segment of the population.

Why Should Your Niche Marketing Strategy Be Narrow in Focus?:

1. Big businesses attempt to reach a general population (ex. eBay, Amazon, MSN, etc.). Try using big business tactics on a small business budget and you'll have too much competition that will outspend you any day

2. You will have an easier time getting your website to stand out from the crowd. What will make your website special?

3. You'll develop stronger customer relationships by targeting the needs of a specialized group.

4. With a general focus, your website content and advertising will have to appeal to a wide variety of visitors and this can be a difficult, time consuming and expensive task. If you target your niche, it is much easier to define the needs and desires of your potential customers and to target them in your copy and advertising

Does a Specific Niche Marketing Strategy Mean You'll have Less Traffic or Fewer Sales?

Not likely. If your website speaks to the needs of a certain group of people, then you are able to develop a special online relationship with them and create a sense of trust. People like to visit websites or shop from stores that truly understand their needs.

Even if your potential traffic numbers were to a bit lower...isn't it better to have a small audience of captivated visitors than a large audience of half interested ones?

Finding Your Niche Marketing Strategy

This niche marketing article section provides you with plenty of ideas to developing your niche marketing strategy. Whether you run a product-based business, a service business or an informational website...we'll help you find the right niche. Even if you sell other people's products through affiliate programs or direct sales, you can find a niche too.

More Niche Marketing Information:

Find your Market Niche: Preliminary research to find your niche; who should you market to?

Niche Marketing Strategy: Developing your niche marketing plan for service or product businesses; informational websites; direct sales reps and affiliate marketers. Whatever type of business you run, you can market to the right niche.


 

 

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