Work at Home Moms Internet Marketing & Networking



Work at Home Mom Business Success Stories



FREE - "How to Start a Profitable Online Business from Scratch" Even with zero experience and only a few spare hours a week!

Getting Started

> >
> Free Newsletter
> Free eCourses
> Getting Started
> Build a Website
> Site Build It
> Business Ideas
> Write & Sell eBooks
> Affiliate Marketing
> SEO & Traffic
> Ezines & Newsletters
> Blogging & RSS
> Social Networking
> Press Release & Publicity
> Writing & Copywriting
> Online Auctions
> Online Business Articles
> Direct Sales Center
> Direct Sales Articles
> Work at Home & Jobs
> Service Business Articles
> Small Business Bookkeeping

Our Services & Products:

> Easy Website Builder - Free Trial

Cheap Domains & Hosting

> Content for Your Websites
> Free Newsletter
> Free eCourses
> Money-Making eBook



> Work at Home Blog
> Direct Sales Center
> Internet Marketing Tools
> Business Opportunities & Classified Ads
> Breast Cancer Awareness


Just for Moms

> Time Management & Organization
> Health & Wellbeing
> Money & Savings
> Parenting & Family
> Diet & Fitness
> Cooking & Recipes


Work at Home Moms > General Internet Marketing Articles >Niche Marketing Article

Niche Marketing Article: Incorporating a Niche Marketing Strategy into Your Online Business

You've heard of niche marketing, but what exactly is it? The definition of a niche market can be explained in many ways. For example, you can define you niche with:

▪ a Target market
▪ Exceptional service: top quality, fast or any other distinguishing quality
▪ Quality products or services
▪ Pricing to appeal to certain groups
▪ Unique products or services

But Why Use a Niche Marketing Strategy Online?

Just because you have an online business and have the whole world as your potential market, doesn't mean you should try to reach the whole world with your website.

You may want to target a specific group of people (ex. mothers of grown children; teachers who want to start their own business; single men from Iowa; seniors with active lifestyles ---> anybody!). Or you may want to hit a specific niche with your low price, which will help you reach frugal shoppers or lower income families.

It's really up to you to ensure you stand out from the crowd and that might mean targeting your market plan to a specific segment of the population.

Why Should Your Niche Marketing Strategy Be Narrow in Focus?:

1. Big businesses attempt to reach a general population (ex. eBay, Amazon, MSN, etc.). Try using big business tactics on a small business budget and you'll have too much competition that will outspend you any day

2. You will have an easier time getting your website to stand out from the crowd. What will make your website special?

3. You'll develop stronger customer relationships by targeting the needs of a specialized group.

4. With a general focus, your website content and advertising will have to appeal to a wide variety of visitors and this can be a difficult, time consuming and expensive task. If you target your niche, it is much easier to define the needs and desires of your potential customers and to target them in your copy and advertising

Does a Specific Niche Marketing Strategy Mean You'll have Less Traffic or Fewer Sales?

Not likely. If your website speaks to the needs of a certain group of people, then you are able to develop a special online relationship with them and create a sense of trust. People like to visit websites or shop from stores that truly understand their needs.

Even if your potential traffic numbers were to a bit lower...isn't it better to have a small audience of captivated visitors than a large audience of half interested ones?

Finding Your Niche Marketing Strategy

This niche marketing article section provides you with plenty of ideas to developing your niche marketing strategy. Whether you run a product-based business, a service business or an informational website...we'll help you find the right niche. Even if you sell other people's products through affiliate programs or direct sales, you can find a niche too.

More Niche Marketing Information:

Find your Market Niche: Preliminary research to find your niche; who should you market to?

Niche Marketing Strategy: Developing your niche marketing plan for service or product businesses; informational websites; direct sales reps and affiliate marketers. Whatever type of business you run, you can market to the right niche.



As Seen On:












Moms Helping You Build a Better Online Business


How to Build a Website | How to Start an Internet Business | Stay at Home Mom Business Ideas | Learn Internet Marketing | Affiliate Marketing | SEO
Write & Sell eBooks
| Ezine Publishing & Email Marketing | Blogging & RSS Resources | Social Networking Resources | Press Release Writing & Free Publicity
Online Auction Resources | General Internet Marketing Articles | Free Webmaster Tools  | Wellness Center | Small Business Grants | Writing for the Internet
Mom Business Success Stories | Internet Marketing Articles Direct Sales Articles | Service Business Articles | John Reese
 Traffic Secrets | Reese Report | Avoid Bankruptcy | Credit Repair | Public Domain | Retirement Planning
Get Rich Quick Schemes | Word of Mouth Marketing | Stop Spam | Recommended Mom Sites

Biz Ideas: Sell Products | Sell Services | Sell E-Products | Theme Sites | Sell eBooks

Internet Marketing Newsletter | Archives

Press Releases | About Us | Contact & Support | Policies & Disclaimer | Site Map

Copyright © Internet Based Moms 2002 - 2011. All rights reserved.