Niche Marketing Article: Incorporating
a Niche Marketing Strategy into Your Online Business
You've heard of niche marketing, but what
exactly is it? The
definition of a niche market can
be explained in many ways. For example, you can define you niche
▪ a Target market
▪ Exceptional service: top quality, fast or any other
▪ Quality products or services
▪ Pricing to appeal to certain groups
▪ Unique products or services
But Why Use a Niche Marketing Strategy
Just because you have an online business and have the whole
world as your potential market, doesn't mean you should try to
reach the whole world with your website.
You may want to target a specific group
of people (ex. mothers of grown children; teachers who want to
start their own business; single men from Iowa; seniors with
active lifestyles ---> anybody!). Or you may want to hit a
specific niche with your low price, which will help you reach
frugal shoppers or lower income families.
It's really up to you to ensure you stand
out from the crowd and that might mean targeting your market
plan to a specific segment of the population.
Why Should Your Niche Marketing
Strategy Be Narrow in Focus?:
1. Big businesses attempt to reach a
general population (ex. eBay, Amazon, MSN, etc.). Try using big
business tactics on a small business budget and you'll have too
much competition that will outspend you any day
2. You will have an easier time getting
your website to stand out from the crowd. What will make your
3. You'll develop stronger customer
relationships by targeting the needs of a specialized group.
4. With a general focus, your website
content and advertising will have to appeal to a wide variety of
visitors and this can be a difficult, time consuming and
expensive task. If you target your niche, it is much easier to
define the needs and desires of your potential customers and to
target them in your copy and advertising
Does a Specific Niche Marketing
Strategy Mean You'll have Less Traffic or Fewer Sales?
Not likely. If your website speaks to the
needs of a certain group of people, then you are able to develop
a special online relationship with them and create a sense of
trust. People like to visit websites or shop from stores that
truly understand their needs.
Even if your potential traffic numbers
were to a bit lower...isn't it better to have a small audience
of captivated visitors than a large audience of half interested
Finding Your Niche Marketing Strategy
This niche marketing article section
provides you with plenty of ideas to developing your niche
marketing strategy. Whether you run a product-based business, a
service business or an informational website...we'll help you
find the right niche. Even if you sell other people's products
through affiliate programs or direct sales, you can find a niche
More Niche Marketing Information:
Find your Market Niche: Preliminary
research to find your niche; who should you market to?
Strategy: Developing your niche marketing plan
for service or product businesses; informational
websites; direct sales reps and affiliate marketers.
Whatever type of business you run, you can market to the