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 WAHM > Work at Home Mom Business Success Stories > Interview with Nicole Clifton of WYIM: With Your in Mind

Interview with Nicole Clifton of WYIM: With Your in Mind
Interview & Article by Alice Seba, Editor of

Many people faced with a debilitating disease seem to virtually give up on life. They may lose their ability to work, become reclusive and lose that much needed desire to live a full life. Well, having Systemic Lupus and Fibromylgia hasn't stopped Nicole Clifton from pursuing her entrepreneurial spirit and remaining a positive and productive person. Nicole, along with her mother, are the proprietors of WYIM - With You in Mind. They specialize in unique and custom-made Nursery Name Shelves and gift items.

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The business began five years ago quite by accident when Nicole and her mother created a Nursery Name Shelf for Nicole's young daughter. This little shelf with Haley's name on it sparked the interest of family and friends who viewed the shelf. They wanted to know if the mom and grandma team could make shelves for them.

The business continued to expand through word-of-mouth, doing shows across the US through various mom's organizations, leasing space in local storefronts and establishing retail partnerships.

WYIM officially went online about six months ago with This site and its sister site has been completely designed and maintained by Nicole.

Nicole has chosen a thrifty method to promote her site, which has proven to be successful. She promotes her site through the use of meta tags, link exchanges, classified sites, publishing articles and sponsoring contests. She hopes to begin publishing a newsletter, but hasn't found the time in her busy schedule, which is often interrupted due to illness.

Nicole makes sure that family is the number one priority. TV will never be a babysitter for her little girl and Nicole takes care to limit her daughter's TV time. Her daughter watches a few favorite PBS shows and Nicole sneaks in a moment to return phone calls, process orders and check her email. Dinner is always family time and the whole family gets together to talk about their day and every week they have family fun day. This means they go to see a movie they've been waiting to see, go on a picnic and fishing at the part - whatever they want.

"Working on our business gives me the creative outlet and people interaction I was missing from being home and ill," says Nicole. In the future, Nicole plans to focus on growing the business through many inventive and cost effective marketing techniques to include designing, promoting and distributing a Calendar for Moms by Moms who work from home. We wish Nicole the best of luck in all her endeavors.

Nicole Clifton is a 34 year old Mommy of one, so far, Haley Belle and married to David of 6 years. Family first is the motto by which Nicole lives her life. She joined WYIM as a partner with her Mother and has personally designed web site and all marketing materials as well as the fun and functional Nursery Collection to include Bedtime Story Lamps personalized for each child. Nicole enjoys a good life with husband and daughter and has the extreme joy of doing what she loves professionally. Visit Nicole online at and

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