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Work at Home Moms > General Internet Marketing Articles > Online Expert

Establishing Yourself As an Online Expert


Whether your online business is in Internet Marketing, candles, potty training products, clothing or collectible figures, establishing yourself as an expert in your field will do wonders for you and your website.
 
We all know online ordering can be intimidating for Internet users. How do you make their experience less intimidating and risky? One way is to share your expertise with those visitors.

Establishing yourself as the expert does the following:
- helps builds trust in you, your knowledge and your products
- encourages referrals from those who benefit from your knowledge
- builds a long term relationship with your current and future customers
Best of all, sharing your knowledge doesn't have to cost anything. It does take time and effort, but your efforts will be worth it in the long run. Soon you will be the guru in your chosen field!

How do you establish yourself as the online expert in your field?
- Write an informative ezine: (click here for a free Ezine Publishing Tutorial): Write on topics that will interest your current and potential customers.
For example: If you sell candles, have an ezine on home decor and about scents & mood.

- Write articles for other websites and ezines: (Click here for a few places to submit your articles but build your own targeted list as well.)
Don't forget to publish articles on your own website too, so your visitors can see that you are knowledgeable in your field.

For example: If you create potty training products, write an article on potty training for a parenting website or ezine.

- Participate in Message Boards and Email Discussion Groups: Be helpful to your fellow group members and participate in discussions as much as you can. You are always welcome at the Internet Based Moms Message Boards, but be sure to also choose groups that specialize in your area of expertise.
For example: If you make doggy biscuits and specialize in dog nutrition, join a dog lover's group.

Search your favorite search engine for message boards, try Google Groups, Yahoo! Groups, Usenet.com & Topica for some good groups or start your own!

- Provide Online Workshops: Provide an informational seminar related to your product.

For example: If you sell scrapbooking supplies, have an online workshop on scrapbooking techniques. You don't have to charge for this seminar, but at the end of your workshop, offer participants a subscription to your ezine and information on how to order your products.

You can book a free workshop on the Internet Based Mom's Chat Rooms. Be sure to send out personal invites to people you think might like to attend and ask them to bring friends. Perhaps, you can provide a little gift to those who bring friends.

- Creative & Informative Online Parties: Online parties are becoming more and more popular. If you are a consultant in a large company, you certainly have a lot of competition to get guest to your party. Personal invitations certainly go a long way to bringing guests to your party, but you'll still need a way to entice your guests to come.

Sure, you can offer prizes and free products, but you can also offer your expertise. You can use a "workshop" formula to your online party and let people feel they received truly learned something from coming, not just a sales pitch.

For example: If you sell Tupperware, have an online party with the theme "Organizing Your Kitchen." Teach your guests how to efficiently organize their kitchen. Be sure to include how to organize with your products, but do provide some general information. You don't want guests to feel like they have to order hundreds of dollars in products to achieve results. They may just leave discouraged and without buying any products.

You can book your online party for free at Internet Based Moms.

- Send out a Press Release: If you have an informative website that illustrates your knowledge in your subject area, send a press release to your local media about it.

If your story is published in a local newspaper or on the news, it is like an endorsement for you and your business. Click here for your free tutorial on writing and distributing a press release.

What Will Happen When You Do These Things?

Remember, it takes time to establish your expertise. Make sure you are sharing good quality information and getting it out to as many people in your target market as possible.

Many people come to the Internet for information and not necessarily to buy. Provide them with the information they are looking for and when it's time to buy, they will come to you. After all, you are the expert.


 

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