Your Online Business Has Been up & Running for Two Months &
Still Isn't Turning a Profit ~ What Could Be Wrong?
Many people decide to start a home-based business in times
of economic need. This is not likely the best time to plunge
into the world of entrepreneurship.
If you need money to pay for groceries and to make sure that
your electricity will not be shut off...what you really need
is a good old-fashioned J-O-B.
However, that is often easier said than done. There are job
shortages and daycare is not always an option. You can try
to find a telecommuting job, but good and legitimate ones
are hard to find.
Still, all those factors do not change the fact that a
successful home based business takes time to build. Most
businesses do not begin to show profit in their first two
years. The first two years are times of growth and
reinvestment of any earning back into the business.
If you need to put your online business on the fast track,
there are things you can do to get to profit a little
faster. This begins with...
Take Yourself Seriously!
You are a business person and if your goal is to earn a
living, your business is not a hobby. Running a business
requires skills, knowledge and is an ongoing learning
process. I'm always surprised at the number of stay at home
moms who build their website, exchange a few links, join a
mom's group and expect the sales to start rolling in.
If you are a serious business person, it is time to start
acting like one. You need to take responsibility for your
success and learn how to run a business. Here are a few
ideas to help you get serious:
Your online business must begin with a professional,
user-friendly website. You don't have to pay a web designer
thousands of dollars ~ you can do it yourself. Just do
yourself a favor and register your own domain and get your
own web hosting. Free hosting with pop-ups may be fine for a
personal site, but you're running a business here.
While you are designing your site, you need to have some
understanding of how search engines work. Otherwise, you'll
have to go back later and fix your mistakes. Do your
You are a little fish in a big,
big sea of dot com giants. Networking will inevitably have
to part of your marketing plan. If you missed our article on
strategic networking read it now . This will
provide you with valuable tips on networking and partnering
with other business people to your mutual benefit.
Build your mailing list and write to them regularly.
People need to be reminded about your business on a regular
basis. Don't just include your sales pitch. Be sure to
include content that is useful to your audience.
Use advertising wisely. Just
buying a banner spot is not going to guarantee you traffic
and sales. Review our article on
finding the right place to advertise & our
writing effective ad copy.
Keep the media informed about your business. Embark on an
ongoing press release campaign to help you get the
local...and perhaps national...exposure that your business
needs. This article will help you get started on your
These ideas aren't going to get you rich
quick...sorry...I don't offer get rich quick advice.
However, they will help you start building a solid business
that with hard work and patience, will bring you long
lasting income into the future.
For a More Comprehensive Marketing Plan for Your Online