If you are like most of us, getting people to pay attention and
understand how you can help them is a daunting task. Repeated
exposure is one way to catch your target customers' interest.
James Maduk has a unique system for doing just that, without
becoming a pest. He has what he calls a search engine "Site Mesh"
consisting of a hub and spoke family of Web sites (The hub and spoke concept is explained
By structuring the sites so they are related, but with each spoke
a highly targeted, one-page site selling only a single product, he
is able to achieve multiple listings on competitive key words in the
James explains, "What this means is that instead of having one
chance of someone finding my site, I now have 55 chances - or as
many chances as I have sales pages."
As an example, James owns three of the top 15 sites currently listed
in the Google search engine under "sell audio ebooks", including the
#1 and #2 listed sites. These same results appear in the Yahoo!
engine as well, all at no cost.
(Author Note: For a free audio-visual demonstration of James' Google
and Yahoo! search engine results for numerous keywords, go to his
"Getting Ranked 1st on Google" sales page and click on "Proof" in
the bottom navigation.)
Managing Sales Sites
Part 1, Karon Thackston explained the multi-step
buying decision and why many of your visitors may not yet be ready
to purchase. If you own a sales site, those early in the decision
process are not likely to buy from you.
There are ways, however, you can attract visitors to your site who
are approaching the purchase stage. One is to have a presence on
information sites that attract visitors in your target customer
groups. On the information sites, visitors are gathering information
and evaluating options. In other words, they are preparing to make a
Michelle Horstman, owner of Choice Promotional Products,
www.choicepromotionalproducts.com, says, "I do get hits from
advertising on 'informative' sites such as www.barmitzvahfindit.com,
where they have a vendor area."
For those on a limited budget, Michelle suggests purchasing
advertising on sites that participate in pay-per-click programs like
Overture or Google AdWords.
"When you list with Google and others on your own, you may have to
pay more than your ROI would justify." She explains. "However, when
you advertise with an informational site, that site can afford to
pay more for the clicks, since they are supported by multiple
vendors/advertisers. Ask the site if they'll offer a trial period so
you can see how much traffic it is producing."
Managing an Information Site
If you run an information site, the majority of your visitors will
be too early in the decision process to purchase. So how can you
both attract visitors in the early decision stages *and* earn
You can attract information seekers by structuring each page in your
site so it gives information on a specific topic. This expands the
list of key words through which searchers can find your site.
Other ways to earn revenue from an information site:
Initiate the two step selling process James recommends in Part 1.
Participate in a few select affiliate programs, which you can
promote on topic-specific pages in your Web site.
Join a targeted advertising network such as Google's AdSense.
Sell your own advertising space.
In any case, coordinating your Web site marketing to attract
visitors in the "right" decision making stage creates a win-win
situation. Your visitors find the information they need and you
profit - through sales, advertising, or affiliate revenue - by
meeting those needs.
Bobette Kyle draws upon 10+ years of Marketing/Executive
experience, Marketing MBA, and online marketing research in her
Her book, "How Much for Just the Spider? Strategic Web Site
Marketing for Small-Budget Businesses", shows how to better find,
target, and attract Web customers. Read about it at