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 WAHM > Work at Home Mom Business Success Stories > Shannan Hearne: Helping Moms Build Online Success

Shannan Hearne: Helping Moms Build Online Success
Interview & Article by Alice Seba, Editor of

Before Shannan Hearne became a website promoter, she worked as a disc jockey, did advertising sales for radio stations, was an administrative assistant, a customer service manager, an internet recruiter and then dabbled in direct sales. This varied background gave Shannan a wide range of experience which has only served to help her assist her many different clients in the promotion of their various online businesses.

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The 1997 birth of her promotions business was a result of fellow direct sellers seeing her achieve recruiting and sales success with her website.

 They soon were inquiring if Shannan could help promote their websites and her client base began to grow. In 1998, Success Promotions (as Shannan's business is known today) was officially launched at

Shannan averages between 20 and 50 clients at one time and when retail sales are good, her business is busier.

When asked how she manages all these clients, she says, "I manage everyone by giving 110% to everything I do for my clients. But there are times when two or three clients with the same first name get confusing. My clients and I are generally quite close, so we are on a first name basis. But I've occasionally answered one Linda's question to another Linda, only to greatly confuse everyone involved!"

Because Shannan is always busy promoting other people's businesses, we asked her how she manages her own business promotions. "Success Promotions started out on a frayed shoe string marketing budget," says Shannan, laughing, "I did, and to a great extent still do, utilize inexpensive and creative methods of marketing on and off the Internet. I participate in flyer swaps. I swap banner ads with other companies providing services to folks doing business on the Internet. I write
and publish marketing oriented articles. And all three things help. But the amazing thing is really how fast the business has grown for how little advertising I actually do. The most powerful form of marketing for Success Promotions has been word-of-mouth marketing from from satisfied customers." No amount of throwing money at marketing can ever compare to the power of positive referrals from satisfied customers. And Shannan has certainly learned how effective this can be.

For someone who has spent their money and energy building a website that no one seems to be visiting, Shannan offers a bit of advice. She emphasizes the need to focus on acquiring better search engine rankings and more incoming links to the site. Only advertise as your budget allows. Shannan understands the scarcity of funds for a small business and that's why she decided to create website promotions packages to fit any budget. If you're thrifty, you can always find good advertising deals online.

As the year is drawing to a close and we are all looking forward to greater successes in 2003, Shannan offers the following advice on setting goals: "I remember being profoundly affected by an old Will Rogers quote that even if your on the right track, you'll get run over if you just sit there. Goal setting is critical to accomplishing anything. But a healthy does of motivation and commitment never hurt, either. To get the most out of any plans you are making for 2003 you have to plan your work and then work your plan."

Shannan Hearne is the President and Wizard of  Marketing Your e-Business Better
through creative marketing and knowledge. Guerrilla Marketing. One-to-One Marketing. Relationship Marketing. Your Marketing. Shannan also works with online groups to help them grow their rosters and retain members; and is often found as a guest speaker at e-commerce oriented functions. You can reach Ms. Hearne via email at

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