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Work at Home Moms > General Internet Marketing Articles > Splash Page

Should You Use a Splash Page?

Sure a Splash Page is Pretty, but Should You Use One?
A splash page is the front page of a website that simply has a nice graphic or Flash movie and a link to click to enter the website. You may be thinking about using a splash page or even already have a splash page on your home page. Sure, it's beautiful and you may have even spent a pretty penny on it, but a splash page could be doing you more harm than good.

What we're telling you is nothing new, but we still see a lot of splash pages out there, so we thought we'd pass on the unfortunate drawbacks of splash pages:

1. Your home page should convey to your visitor what your site is all about. You have only a few seconds to do this. By having a splash page, you are creating an extra step for your visitors to complete before they know what you are all about - they must click to enter. Web surfers are impatient people and they may just click on to the next website instead of spending the extra time on your site.

2. More importantly, you could be wasting your search engine rankings on a pretty picture. Many search engines give a lot of weight to your home page. You need to make sure  your home page includes great content with your targeted keywords or you lose out. If you just have a graphic (possibly with an ALT tag) and a link, there's virtually nothing for a search engine to index.


 

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