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A Viral Marketing Strategy: 10 Ideas to Create a Virus on Your Website

Believe me, this virus is a good thing. Who is the best person to promote your business is? Is it you? An advertisement? Maybe not. It's people who have tried your products and services. A viral marketing strategy is all about getting your customers to spread the word about your business. Here are 10 ideas to help you create a virus on your website.

1. Make it easy for people to recommend your site. Include a script to automate the process for people. They just enter their friend's email address and a recommendation is emailed.

2. If you have informative articles, include a script that allows people to email the article to their friends or to themselves with the click of a button. The quality of your information will have them coming back for more.

3. Compile a few of your articles into a free ebook. Distribute this ebook freely on your site. This encourages people to come to your site in search of a freebie.

4. Offer this free ebook to other webmasters to give away as a free gift to newsletter subscribers, etc. on their websites. Of course, be sure to include a plug for your website in the ebook.

5. Send out press releases about new and great things to your website. Distribute them to online and offline media.

6. Create an affiliate program where people can earn commission by referring sales to your site.

7. Better yet, create a two-tiered affiliate program that also encourages your affiliate to find other affiliates to promote your program.

8. When you send out your newsletter, remind your subscribers to forward the newsletter to others.

9. Run regular contests or prize draws that encourage people to come back and enter.

10. Add some interactivity to your website. Try message boards or chat rooms. People like to feel like they're part of your site. If they enjoy it, not only will the come back again, they'll invite their friends too