Believe me, this virus is a
good thing. Who is the best person to promote your
business is? Is it you? An advertisement? Maybe not.
It's people who have tried your products and services. A
viral marketing strategy is all about getting your
customers to spread the word about your business. Here
are 10 ideas to help you create a virus on your website.
1. Make it easy for
people to recommend your site. Include a script to
automate the process for people. They just enter their
friend's email address and a recommendation is emailed.
2. If you have
informative articles, include a script that allows
people to email the article to their friends or to
themselves with the click of a button. The quality of
your information will have them coming back for more.
3. Compile a few of your
articles into a free ebook. Distribute this ebook freely
on your site. This encourages people to come to your
site in search of a freebie.
4. Offer this free ebook
to other webmasters to give away as a free gift to
newsletter subscribers, etc. on their websites. Of
course, be sure to include a plug for your website in
5. Send out press
releases about new and great things to your website.
Distribute them to online and offline media.
6. Create an affiliate
program where people can earn commission by referring
sales to your site.
7. Better yet, create a
two-tiered affiliate program that also encourages your
affiliate to find other affiliates to promote your
8. When you send out
your newsletter, remind your subscribers to forward the
newsletter to others.
9. Run regular contests
or prize draws that encourage people to come back and
10. Add some
interactivity to your website. Try message boards or
chat rooms. People like to feel like they're part of
your site. If they enjoy it, not only will the come back
again, they'll invite their friends too