Smart Marketing Means Giving First

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Smart Marketing Means Giving First

Postby Dale King on Fri Dec 28, 2007 5:09 pm

What's the first thing visitors see when they arrive at your website? Is it a landing page asking them for their contact information? Is it a salesletter asking them for money? Or are you giving them something of value first?

Look, competition is fierce on the Internet. Consumers have more choices than ever before. Therefore, you need to do something to stand out from the crowd. If your website doesn't naturally have valuable content that will entice visitors to return, giving your website visitor a free report or something before asking for anything will go a long way toward building goodwill and enticing that visitor to return.

For example, I give my visitors over 1,000 marketing articles to peruse, and over 100 different blogs. No matter how you slice it, that's plenty of value.

So what are you giving your visitors?

Dale King
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Dale King
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