Thoughts on Treating Your Customers Right and Getting Them to Buy MORE

Everybody always seems so concerned about traffic building opt-in lists and finding new customers. Don??t get me wrong, these things are very important?? but in the process, sometimes it??s easy to forget our most valuable asset:

Our existing customers

A satisfied customer is highly likely to buy again, so take the time to nurture this relationship and encourage repeat purchases.

Here are some ideas to do that:

1. Provide great customer service: This is quite obvious, but is the cornerstone to making our customers happy and more willing to buy again.

2. Provide and honor satisfaction guarantees: Whether you offer a digital or physical product, given your customers some recourse should your products not meet their needs. A company that ensures customer satisfaction is one that is going to get repeat sales.

3. Follow-up! Everyone is always so concerned with following up with their opt-in list, but forget about their more valuable customer list. Make sure you stay in touch with your customers.

4. Go beyond what your customers expect: Provide them with extra bonuses and goodies (these don??t have to be expensive?? digital goodies are well received) and wow them where you can. You can automate this process by making it part of your customer follow up autoresponder.

5. Give Advanced Notice and/or Customer Discounts: Treat your customers better than the general public. Give them first chance to buy a product and ever give them a special discount for customers only.

When you get a great customer…hang onto them. It’s always easier than hunting down new ones.

Find further tips, tools and ideas for marketing with the written word at www.Contentrix.com

KISM – Keep It Simple Mom

As a busy mom, no doubt, you have enough on your plate. Add a business to the mix and things can get pretty wild.

The Internet and technology provide so many ideas for our businesses. From website functionality to personal connections with other online business owners, the opportunities are vast. I’m guilty of this myself. I have often created elaborate projects and had so many ideas to implement. But when I sat down to look at it, it was the basics that made me money…so I’m back to the basics now.

Do yourself a favor – if you want an easier life – keep it simple mom. Remember KISM, at all times!

Keeping it simple means LESS:

• Workload
• Pressure
• Obligations
• Upkeep

Here’s a few tips to keep things to a minimum (and there’s no need to sacrifice profits…complicated often creates more busywork than anything else):

1. Keep your website and business plan simple. When it comes to business, it’s the basics that still work -> marketing, copywriting and selling.
2. You don’t have to network with everyone. Be selective of where and with who you spend your time on forums, Twitter, Facebook, etc.
3. You don’t have to take every JV (Joint Venture) offer, freebie, interview, review…etc, etc. New opportunities come along all the time, so be selective. In fact, don’t feel guilty if you don’t have time to respond to everyone. Put a policy on your site stating you don’t respond to all requests.
4. Hire a small to team to manage day-to-day stuff under your guidance. I’m not talking about hiring a huge staff and making things complicated. Just a virtual assistant to answer emails and do administrative tasks. Then a ghostwriter, tech person and whomever else is key to your business activities.
5. Maximize your opportunities, instead of constantly trying new ones. Make sure you give each project the full attention it deserves in all aspects from development to marketing. Constantly starting over again just gives you more work.

For More Help

Here are some additional resources that you might find handy:

• Free copywriting tips: Receive weekly tips for writing to sell.
• Free advice for outsourcing: Build your team, even if you’re on a budget.

Find further tips, tools and ideas for marketing with the written word at www.Contentrix.com