3 Tips to Make Your Copy Conversational

from mila 

Conversational copy sells better than formal language because it makes your reader feel like you’re talking to them personally. It’s much easier to sell when you have the freedom to be friendly. 

Here are three tips to make your writing more conversational. 

Shorter is better.  When we speak, unless we’re prone to chat endlessly without taking a breath, we tend to speak in shorter sentences and breathe.  Shorter sentences are not only more conversational, they’re easier for your prospect to read and digest.  The same holds true for words. 

When we’re chatting with our friends we generally don’t pull out the thesaurus words.  We keep to a common language that our friends and family understand.  Conversational copy follows those rules too.  Skip the thesaurus words and save them for scrabble.   

Paragraphs too, are easier to read if they’re kept short.  Generally no more than five sentences per paragraph and one main idea per paragraph for easy to read, conversational copy.   

It is okay to end your sentence with a preposition.  We commonly do when we speak and the rules of grammar specifically state that it really is okay.  Prepositions are used before nouns to give additional information in a sentence.  They are usually used to show location or time or movement.  For example:

·         above·         at·         below·         on·         by ·         over·         from ·         under·         before·         into ·         among ·         between·         since·         onto ·         beside·         off ·         in front of·         during·         out of ·         behind·         next to·         until 

·         with

·         after 

It is also okay to begin your sentences with a conjunction. While writing in whole sentences is a good thing and will definitely make your copy more clearly and easily understood, we don’t always speak in whole sentences. 

It is for this reason that the practice of beginning sentences both in commercial fiction and in sales copy has become more common.  Conjunctions are words or phrases that connect two parts of speech.  For example, and, but, or, for, so, and yet.                                                                                                                                   So…using these three tips you can master the art of conversational copy and make your readers feel like you’re talking directly to them. 

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