Copywriting Basics

from mila 

Here are a few basic rules to keep in mind when writing your website copy:

1. Know your most wanted response and concentrate strictly on that.  This will help you stay on track with the writing.  A sales letter that tries to be all things to all people will confuse and distract your prospects.

 2. Your headline has one job – to grab the reader’s attention and get them to read the page.  Don’t try to include too much in the headline or make it do too many jobs… remember the number one goal – command attention.

3.  Copy Test – If the reader reads the headline, order info and PS they should be able to understand your offer.  Give your copy the test and see if it’s working for you, or better yet ask a friend who doesn’t know a lot about your business to do the test for you.

4.  Headline Test – The headline should be able to stand on it’s own.  If you remove the headline from the copy can it stand alone?  Example: “Learn to Ski in 2 days” that headline can stand alone.  Example: “Whey Every Person Needs To Have One of These” that headline does not stand alone well.

 5.  Speak to reader – Remove the “I’s” and add more “You’s.”  Just about anything you write, even a personal story, can be written for the reader.  A simple way to do this is to go through your copy and remove the number of “I’s” versus “You’s” …. you want more “you’s” than “I’s”.

These are 5 quick & basic tips to help get your copy off to a good start.  I’ll be back with more tips later :-)

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