Copywriting Do's and Dont's

from mila 

Copywriting is one of those things that many business owners just dread. We tend to know the importance of good copy but somehow put this aspect of our product creation aside as an afterthought.

It’s understandable especially if it’s not something you enjoy doing. But it really is so extremely important. Good sales copy can make all the difference between your product failing or exceeding your expectations.

Here are a few tips to help you get started:

The first and main thing is to know your target market. It doesn’t matter how many psychological tactics you apply in your writing or how many power words you use – if you don’t know your target market you’ll miss the mark.

So instead of just saying my market is “women” think “woman” – craft your copy for one person only. Write as though that one person was sitting right there next to you. Now, what type of woman? How old is she? What does she like to do? How does she think?

Dig deep and really get into the mind of your potential customer and you’ll be off to a great start.

Finally, I wanted to point out a few quick words that are often used in copy that can be extremely detrimental…

Learn = I used to use this word myself until I researched and found that is has a very negative meaning. Most people don’t want to “learn” they want things easy and fun. So learn all of a sudden lowers the tone of the copy.

But = This is also a very negative word. Go through your copy and replace any “buts” with another suitable word.

If = Again, not a very good word. It implies that there is a chance your reader won’t do what you want them to do. Instead use “when.” “When They sign up for your course, when they submit their email address, etc.”

I hope these small tips help you tweak your copy a little. I’m putting together some left brain/right brain words and will post those soon. Simply replace the left brain rational word with its more powerful emotion-oriented right brain counterpart.

I’ll post that soon… take care!

Share and Enjoy:
  • Facebook
  • StumbleUpon
  • Twitter
  • Yahoo! Buzz
  • MySpace

Related posts:

Comments are closed.