Advertising Basics – Fun with Numbers

The other day a client asked me how they could figure out how much they should spend on advertising. That’s an interesting and complicated question. I could literally spend hours crunching figures on advertising investment and return, because it entirely depends on your niche, your goals, and your budget. You... [Read more]

Moms, Kids, and Sticky Keys

I love my mom. I love my son. Both can get on my VERY last nerve! My poor mom was using my laptop to play some games. I don’t mind this. She has her own screen and the games help to keep her mind active. This is important since Mom is in her 70’s. Here is where the rub comes in. Last night, mom got... [Read more]

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