Cheap Champagne and M&Ms

I recently read a review of a new release by Janet Evanovich about her new book on writing. The book is getting fairly good reviews one of which really struck a note with me. She said she finds “a couple of glasses of cheap champagne and a bucketful of M&Ms to be helpful in writing romantic scenes.” Being... [Read more]

Elements of Persuasive Online Copy

Have you ever been halfway though a sales page or the home page of a website and realized you were no longer really reading the copy? Your mind had actually drifted off. Maybe you started thinking about what to cook for dinner or about the business task you needed to tend to. Whatever thoughts were in your... [Read more]

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