Telling Versus Selling

Ever wonder what the difference was between telling and selling? Here’s your answer… Web copy, advertisements, sales pages, autoresponders and more all have one main job – to sell. Is your copy doing its job? Is your copy telling or selling? Here’s the difference: Telling lists features. For... [Read more]

Keeping All the Plates Spinning

Keeping All the Plates Spinning People ask me all the time, “How do you do all that you do?” Well, it’s not easy. It takes organization and I’m not the sharpest knife in the drawer when it comes to sorting stuff. So here’s what I do. At night, I write down the next day’s To Do List in my daytimer.... [Read more]

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