Easy Market Research With Alerts

from Lynette Chandler 

These days, there are plenty of web new alert type services around. Two popular (and free ones) are, Google Alerts and Yahoo Alerts. I’ve personally been using them for a while and it’s a great way to let the Internet do your market research for you.

It works by sending you an email every time Google or Yahoo finds a keyword or phrase that matches what you’re looking for. In that email, you’ll find links to the web pages so you can investigate further.

The best part is, you can just set it up and let it collect data for you. You don’t have to do anything with the data right away, although you should skim the alerts regularly to see if there’s anything time sensitive you can take advantage of.

So what should you be alerted to? Here are some ideas:

  • Product brand names in your market. Yours and competitors
  • Competitor company name if different from brand name
  • Your own name
  • An expert in your niche
  • A keyword or phrase in your niche
  • Domain names and URLs

You will be surprised what you find. Great article ideas, JV partners, potential affiliates, even what a competitor is doing wrong so you can act on it and do it better.

If you’re not already using Google Alerts and don’t quite know how to use it, here’s a video that might help you understand it and walk you through setting up an alert.

Find more blogging ideas at BlogEnergizer.com and tech tips atTechBasedMarketing.com

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