Happy New Year!

Is it still the New Year even if it’s 5 days in?

I’ve been so busy gearing up for the New Year that it’s actual arrival was missed. At the stroke of midnight on New Year’s my husband and I were, of all things, brushing our teeth. We didn’t realize until we returned to the bedroom that midnight had passed us by in a whisper and we’d missed our traditional midnight kiss.

Speaking of husbands…I’ll be doing a lot of speaking about husbands (and wives) over the coming months. One of my projects for the New Year will be the launch of a new podcast Relationship Talk Radio.  It’s in the pre-launch stages now and will debut the week of Valentine’s Day, I’ve just started taking surveys to see what people want to hear. If you have two minutes to fill in the survey, I’d love your input too!

Do you use surveys to help guide your business?  They can be very handy! They don’t have to be formal or complicated and can really help in getting to learn more about your target market.

I admit, I’m a bit survey crazy at the moment. It’s because one of the most exciting new marketing features of the new Listener Rewards program at the radio station I work at is the ability to survey listeners for ourselves and advertisers.  I can now sell integrated marketing campaigns that combine the power of radio with strategic internet marketing through the new features.  I’m excited that in 2008 I’ll be able to help local clients with both survey and listbuilding campaigns in addition to the traditional radio campaigns.

I think the thing I love most about 2008 so far is seeing how everything I do is coming together so it all is interconnected and interrelated. It’s so much easier to plan when all the pieces of the puzzle fit together. I already feel a lot less scattered and chaotic.  I just find it so much easier to accomplish more when one action can be used in more than one project.

So, needless to say, my new year is starting well. How is yours going so far?