How Useful Are “Complaint” Sites?
December 13, 2007
I often see consumer complaint sites recommended to people who are considering business opportunities. While I’m a big fan of customer reviews, I wonder how informative “complaint” sites really are.
Ratings and review sites encourage both positive and negative comments. Complaint sites seem to be a great place to vent, but I doubt that happy users seek them out to add their praise.
And we all know an unsatisfied customer is much more vocal than a satisfied one.
If a search of the complaint sites comes up empty for a company, I suppose that’s a good deal of information. But how useful are complaints posted on a site that only asks for the negative?
I haven’t personally seen any of that type of website. I guess people need to be able to vent, but I have to agree, just complaints aren’t going to engender a company to people. They do need to have positive comments, as well.