In A Web 2.0 World, You Need Friends

from Lynette Chandler 

There’s a lot of talk (and hype) about Web 2.0, social media and the likes. If you’re not sure what it’s all about. Basically it’s the practice of using social media – sites like Digg, StumbleUpon, Reddit, Twitter and the likes – to generate traffic.

Like everything else, this can work out well if you do it responsibly without spamming and in general just have fun connecting with your customers. I’m sitting here watching the MomMastermind Twitterers. What suddenly becomes clear is, you need friends to play in social media.

It is friends who will blog about you, talk about you, Digg your blog posts, bookmark you and ultimately, give you the link love – the holy grail we all seek. The more friends you have, the more likely you’ll get Stumbled, blogged about, Digged etc. Writing this, I am reminded of Alice Seba’s advice; Make Friends First Business Will Follow.

So, if you’ve been wondering how to get on this social media train, befriend your newsletter subscribers. Don’t think of them as a dollar sign or even subscribers in the first place. Think of them as friends. Befriend your blog readers, join or organize a Mastermind group. Then support each other, invite them to give you some link love and be prepared to reciprocate.

P/S: By the way, come follow me on Twitter.

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