Making your content stand out above the rest

from Annette 

"Every author in some way portrays himself in his works, even if it be against his will."

~Goethe

We’re hip deep in content today. Everyone and their brother have a blog. There are more ebooks and special reports available online than could fill a Borders Bookstore floor to ceiling when printed out.

So how do you make your content stand out?

You could of course make outrageous and controversial claims. That works for many people and it draws a crowd. Depending on your product or service it can work.

However, I think the most effective option is to instead write your content with your brand image in mind. If you’re a small business owner then your brand image is quite often you. Your personality is your brand/company personality and that means sharing who you are with your audience.

That may make some folks nervous. We like to draw a fine line between our business life and our personal life and for the most part, that makes sense. However to really connect with your audience and to create ‘likeability’ you must expose yourself a little bit.

Share a story, a personal experience, you can even tell a joke or share a quote that means a lot to you.

For example, if you’re writing a blog post on the importance of buying reusable shopping bags then a simple example of how struggled with bunches and bunches of bags spilling onto your floor every time you opened the cupboard will resonate with those who have been in the same predicament. (Or if you’re like me, you buy the reusable shopping bags and then forget them at home!)

As the internet becomes more and more competitive, the businesses which connect with their audience on a personal level, those which create a sense of community, are the ones which will last.

Show your audience who you are in your content. Share your personality, your brand image, and your content will stand out above the rest.

Happy writing!

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