Mommy Blogging: Beyond Influence & Onto Profits

from Alice Seba 

There is a lot of talk these days about how Mommy Blogger exercise a great deal of influence – and it’s an undeniable fact. From last Autumn’s Motrin Moms battle to a more recent boycott of the Marriott (due to boneheaded statements made by the company when a mother was sexually assaulted in their parking lot), moms certainly have a voice in cyberspace. In fact, moms have long had a huge influence on buying decisions and what happens in the marketplace.

The new breed of mommy bloggers have a force to be reckoned with – they’re armed with a power and reach of the Internet and just can’t be stopped.

And while that influence can be used for worthwhile causes, many mommy bloggers hope to use their blogs as a profit center to support their family or to earn a little extra income. You might be one of these moms and if you are, this post is for you.

Let me tell you this one IMPORTANT thing before I begin. If you forget everything else, I say…please remember this. This will make all the difference in the world to you.

FACT: An influential or popular mommy blog is not necessarily a profitable blog.

WHAT THAT MEANS TO YOU: If you are looking to earn a nice steady income from your blog, modeling yourself after an influential blog is not likely going to get you where you want to be. Instead, model yourself after profitable blogs that have the same goal as you.

Now that we have that out of the way, here are some tips that will help you generate more profits from your blog:

  • Sponsors Should Pay: Avoid the path of seeking sponsors who offer free product with little else in return. If you’re looking to monetize your blog with sponsors, sell advertising and ensure sponsors pay in CASH for time on your blog.
  • Get Paid to Talk about Products: If you decide to do reviews or giveaways, at the very least, use an affiliate link to the product (i.e. you get paid for every sale that is generated from your review / giveaway). Depending on the reach of your blog, you may also decide to charge for reviews.
  • You Don’t Have to Accept or Even Consider Every Offer: I’ve talked to a lot of moms who say they hate missing an opportunity to share a great product or resource with their readers. The result is a lot of writing and work for the mom – ending up in more burnout than payout. Be selective in what offers you accept and feel absolutely no guilt for responding to only a few select ones.
  • Start Tracking: If you’re displaying advertising from an advertising network, test different ad positions and track how it’s working. Dump the ads that are using up valuable real estate and aren’t earning their keep.
  • Sell Your Own Products: Consider creating some valuable digital tools for your target market. Whether it’s a special report, ebook, software or other handy downloadable, it’s a cost-effective way to break into selling your own products.

We all want to create a valuable resource from our blogs…and popularity is always great for an ego-boost, but what pays the bills is being more selective and focusing on profit-generating activities. Blend your valuable resource blog with smart business decisions and you’ll be well on your way to blogging for profit.

Resources:

  • Internet Marketing Blogging Bootcamp: An intensive 4-week coaching program to help you generate profits with your blogging. Registration deadline is September 25, 2009.
  • Contentrix: Free tips and strategies for better content marketing.

Find further tips, tools and ideas for marketing with the written word at www.Contentrix.com

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