Mila is Right, But Don't Use it As An Excuse

from Alice Seba 

Mila posted a very interesting and important article on outsourcing in this month’s IBMoms Newsletter. If you haven’t read it yet, I encourage you to do so. It’s down the page a bit and entitled:

The Truth about Outsourcing STOP Throwing Money Down the Drain!

Mila makes some very important points and addresses what I have been teaching my students who are ready to get into outsourcing. Outsource smartly by having a good understanding of your business needs and constantly evaluate where your spending your money.

Mila mentions the 4-Hour Work Week by Timothy Ferriss and I can see where people might go over the deep end to try to achieve the ideal nearly work-free lifestyle. Personally, I like working and have never thought of trying to reduce my workload to 4 hours per week (15-20 hours per week feels just right to me). Besides, if you’ve read Ferriss’s book, you’ll know that he sells huge volumes of his product and he has the resources to outsource everything. If you’re making a few sales per day or per week, that luxury may not be available to you. There’s nothing wrong with that.

Another important point Mila made was the mention of the 80/20 Rule or the Pareto Principle which can be applied to many aspects of life and business. When business management expert Joseph M. Juran took the principle and applied to business, he came up with “80% of your sales come from 20% of your customers”. Others have also extended the principle to show that 80% of your income probably comes from 20% of your work. In other words, we are likely WASTING a lot of time as individuals running our businesses and that also applies to the people working for us.

So if you’re working 8-10+ hour days and are even outsourcing, take a look at what you’re doing. Shave of ineffective activities for yourself and your staff. That alone will save you a ton of money.

Mila also says:

“So instead of outsourcing tasks that aren’t money producers, cut them out altogether or find a way to stream line your process (see previous article for more).”

But that’s where I want to clarify something that I feel is important and I’m guessing Mila will agree too. Not everything you outsource will directly translate into profits, so you cannot always look at the tasks someone is doing for you and decide if it is profitable.

One of the most important benefits of outsourcing is removing the time-draining, mundane necessary items off your plate, so you have more time to focus on profit-building activities. For example, your assistant may answer public emails, attend to administrative tasks, etc. None of those things DIRECTLY make you money, but the reduced stress and ability to focus is invaluable to your business. Still, don’t just blindly outsource the mundane – evaluate that too. Are all those tasks really necessary and how can you streamline the process, just as Mila says.

But here’s what I really want to say –

Mila’s advice is very sound…if you’re already outsourcing. If you’re not getting help with your business, what she said is not an excuse to decide that you can do everything for yourself.

Please:

  • Set yourself up for a business that allows you some freedom and breathing room. Have a support system in place that allows you take time off when your family needs you and your mental health is screaming for it.
  • Have a user-friendly, technologically automated and professional business that keeps up with the times. Use skilled graphic designers, programmers and other people with specialized skills that you don’t possess. Although you do need to understand the needs of your unique business, you certainly don’t need to learn how to program complicated code and move pixels around.

If you’re just getting started with outsourcing, you now have the awesome advice of Mila at your fingertips and you can do this smartly. Invest a little, grow your business and repeat. It’s as simple as that.

Related Resources:

  • 4-Hour Work Week by Timothy Ferriss: Although you may not be ready to or have the desire to reduce yourself to working 4 hours per week, the book is definitely a good read with some good advice along the way.
  • Outsourcing Sweetie: Want to do this outsourcing thing, right? Get the education and tools you need to make your outsourcing a whole lot easier.

Find further tips, tools and ideas for marketing with the written word at www.Contentrix.com

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