Stats Are Good But What About Demographics?

from Lynette Chandler 

For the longest time now, those of us in Internet Marketing or bloggers for that matter have relied on web statistics to help us figure out what kind of traffic we’re getting. What content is bringing in the traffic, who sends us the traffic, what people are searching for, what people use to access your content which is very important because you want your site to look good for everyone… ok, well almost everyone. These are all good to know, great for tracking where you are, how far you have to go to reach your goals, what’s working and what’s not.

The thing is, web stats don’t tell us who these people are. Sure, if we’ve been in the business for a while, you more or less have an idea who your audience is. Either by talking to them on the phone, during webinars, teleseminars, emails, blog comments, social networks. You more or less have an idea who reads your blog and visits your site. But fact is, a lot of that is gut feeling or a group you want to target. Are you really speaking to your target audience or not?

Do you know…

  • What kinds of income bracket are they?
  • Are you serving more women than men or equally split?
  • Are you visitors more likely to be of a certain ethnic group?
  • What age brackets are most of your visitors from?
  • Do they have children?
  • Are they college educated?
  • What kind of lifestyle do they lead?

Did you get to answer all of the above? No need to despair if you didn’t because you can use Quantcast to help you track all these. Quantcast is stats tracker that tracks the finer stuff like these. What’s also cool, they tell you what else your audience will like – great for researching new topics, new affiliate products to promote or create your own products. If there’s sufficient data, you’ll also find out what other web sites your audience visits.

Check out the estimated stats for Internetbasedmoms.com. Yes that’s right. You can check other sites too – how’s that for a neat research tool and all free. You may think you know your audience well, but try it out and see how close you really are from your target.

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