Tips to Quick Start Your Content

from Annette 

Sometimes the most difficult step to take is the first step.

Remember back when you were looking to start a business?  Most business owners mull the concept of owning a business around for years before they actually take that first step to make it happen.

I’m an avid rock climber and even on the best of days the most difficult step is just getting off of the ground.

Writing is often the same way – the first step, getting the first few words on the paper, is the most difficult.

It doesn’t matter what you’re writing, it could be a blog post or a long copy sale letter – the step is the same.

Here are three tricks to use the next time you find yourself staring at a blank piece of paper.

1.  Use a quote.  There are notable quotes on just about every topic under the sun.  A quick search online and you’ll have thousands to pour through.  Warning – don’t let finding the perfect quote become a way to procrastinate writing your piece.  Go in with an objective and get out fast.  Use the quote as your first step and go from there.

2.  Relevant statistics and data. 
"Statistics are like bikinis.  What they reveal is suggestive, but what they conceal is vital."

~Aaron Levenstein

Use a statistic to kick start your content.  You can then go about to prove, disprove or simply discuss the ramifications of the statistic in your content.  Warning – like quotes you can spend days reading and jotting down relevant statistics.  Search with scrutiny and be quick about it.

3.  Share a personal story.  I’ve recently been working with a client who rather than posting basic informative articles on his site has asked to have ‘creative nonfiction’ content written.  In short, the pertinent information will be embedded into a short story.  The creative part is the story part because I’m making that up as I go however you don’t have to – you can use your real life as your story.

Remember that while the first step is the most difficult step to take, it’s also the least important. Once you have the ball rolling and the content is flowing from your imagination onto the page you can go back and clean up your article or sales piece – you can get rid of that first sentence or two if they don’t work or change your statistic, quote and so on.  The point is to get started, not to commit to those first 10-20 words.

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