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  Blogging & RSS Resources > Getting Started Guide > Lesson #7 Blogging Content


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Tips For Creating Blog Content

Blogs require frequent content. To many business owners that means posting several times a week. The majority of business owners have enough of a trial coming up with the time to write those posts let alone the extra trial of trying to figure out what on earth they’re going to write about next. Honestly, after 50 posts, you’re likely going to face writer’s block. Here are several tips to help you avoid this impending hurdle.

#1 Write several posts at once. If you’re on a role writing your blog post, don’t put away the computer once you’ve finished. Write another post and another and another until you run out of steam or your child is throwing spaghetti at you to get your attention. Your blog posts don’t have to be published when they’re written. You can save them as drafts. Even if you’re not satisfied with the post, at least you have something solid to go back to later. All it will likely need is a bit of editing and sprucing up before you hit “publish.”

#2 Create a file of blog ideas. Great ideas hit you at the oddest times. Maybe you’re at the dentist and bam….you have a great idea. Maybe you’re sitting at your child’s band concert. Maybe you’re in the shower. Our minds tend to wander and generate incredibly creative ideas at the worst times. Take advantage of this and write down the blog idea. Get as detailed as you can considering the circumstances. For example, if you’re in the shower than your idea may have to be written on your mirror in soap until you are finished with your shower at which time you can transfer the idea to a piece of paper. Keep your ideas all in one location whether it is in a computer file labeled “Blog ideas” or in a file in your file cabinet. This way, when you’re stumped about what to write on, all you have to do is choose one of your handy backup ideas.

#3 Steal. Well don’t really steal, however chances are that you read several articles and blog posts this week. Do you have anything to add to these posts or comment on? For example, if your business is an information marketing business about exercise and fitness and you read a blog post about how to run during the wintertime you could expand on that theme by talking about how to stay safe when you’re running at in the dark since the winter sun doesn’t shine nearly as long as the summer sun. You could even start your post with – “I read a blog post this week about…here are my thoughts.”

Here are a few other ideas to create new content:
* Ask your readers to post questions and answer them.
* Host a contest.
* Have a guest blogger
* Offer a survey
* Post a video or audio blog
* Review a product or service
* Talk about current trends or controversies in your industry.

Blogging is a fantastic way to connect with customers and prospects and it is a grand way to make money. We encourage you to explore the Blogs, Blogging, and RSS section on the website. Happy Blogging!


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