Anna Wells - INK-Etc - Internet Based Mom

Interview by Alice Seba, Owner of InternetBasedMoms.com

Let me introduce you to a pretty spectacular woman, Anna Wells. She has impressed me with her determination and drive, I knew that I had to tell you all about her. Anna is the owner of a printer ink business, INK-Etc that she runs from her own home in Flippin, Arkansas (USA). Four and a half years ago, Anna was in need of a job and had been refilling her own ink cartridges for several years....so, she figured she could make a business out of it. And she was right!

But it hasn't all been smooth sailing. The business was originally run with her husband of 18 years. He found the products and she built the website, and rebuilt constantly, trying to find the right combination of professional but down-to-earth friendly at the same time. In September of 2003, Anna was divorced (at the age of 48) and has been running the whole business on her own.

Today, 98% of Anna's business comes from her website. She credits word-of-mouth as being her biggest clientele builder and her customers tell her that excellent customer service is what makes them come back for more. About having an online business, Anna says, "There are several things I like about working online, but probably the best is that I can set my own hours." Setting her own hours has allowed her the time, working with her father, to completely remodel the house she is living in, "and being the hillbilly that I am, I can go to work in my bare feet."

Anna is had this to say about working with Mom Masterminds, "When I came here less than a month ago, I knew next to nothing about HTML, copy writing, working with tables, and so many other things. With the coaching from you and Kelly, I have learned so much and am eager to get my new site finished and get on to the next step of advertising my business."

Her number one tip for moms running an online business is to set a schedule, but be flexible, "I try to have set hours for working...basically 9am to 5pm M-F. My son is 10, almost 11, so he is able to keep himself occupied, but he knows anytime he needs me he just has to holler."

Anna's future goals include buying her own car by next summer when her daughter comes home from spending 2 years in Hungary as a teacher and needs her car back. Her long term goals include expanding the business to including employees and having the business in a separate building next to her house. "So I can hire someone to take over for me while we take a vacation," says Anna. Sounds like a great plan to me.

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Visit Anna online at INK-Etc to learn more about her and save a bundle on your printer ink needs.

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