Using Holidays and Special Events To Increase Sales
 

Holidays and special events are a great way to increase your sales. Offering special sales and party themes can motivate people to book parties; they will want to know how you are going to spin each holiday into a new theme. Offering parties dedicated to a special event, such as a baby shower or bridal shower, opens up new avenues as well.

When deciding how to use a holiday to increase your sales, take a look at your product and how it might relate to that holiday. For instance, if you sell cosmetics, you may want to start reminding your customers about Valentine’s Day in January. Let them know you can do a special “make over” party so they are ready for their big Valentine’s Day dates.

Many people take pictures at holiday gatherings If you sell scrapbooking products, you can put together your own packages of products that are holiday themed. For instance, right after Halloween, offer a package that contains a few sheets of Halloween-patterned paper, a few sheets of neutral colored cardstock, and some pumpkin or ghost shaped stickers or die cuts. Offer a small discount if the products are bought when packaged together versus purchased separately. Send an email or postal mailing to your customers and let them know about the special. Include wording such as “I know you must have taken a bunch of pictures of your kids in their costumes and I know you want to preserve those memories right away”, etc.

If you sell kitchen products, adapt your demonstrations to include holiday specific recipes. In November, you can use your kitchen tools to create turkey roll-ups or cranberry snack bars. Let your customers know that your kitchen products will not only help them store all their Thanksgiving leftovers, the kitchen tools will help them create new meal ideas using those leftovers.

Another way to increase your sales is to offer parties that revolve around special events. If you sell kitchen or home décor products, have a bride-to-be look through a catalog and create a registry. At her bridal shower, guests can order items off of her registry as well as items for their selves.

If you sell cosmetics, offer a bridal make over party for brides-to-be and their bridesmaids. Make-over parties also work great for proms and teenage girls’ birthday parties. There is also a growing trend for younger, middle-school age girls to have ‘spa themed’ birthday parties.

Scrapbooking products also work great for any of these occasions. For a bridal shower, have each guest bring a picture of their self with the bride (or have the bride pose for pictures with the guest at the shower). On a scrapbook page, have the guest write down well wishes for the couple, offer a recipe or a favorite memory of themselves and the bride. You can adapt that same theme to fit birthday parties baby showers. 

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