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WAHM > Direct Sales Articles  > Consider a makeup or skin care business

Tips on Choosing a Direct Sales Company - Consider Starting a Makeup or Skin Care Business

> Makeup Business

Women have been buying cosmetics from their neighborhood independent sales representatives for over 200 years.

From its start as the California Fragrance Company, with one sales representative in New Hampshire, to it's current sales force of almost 5 million representative in over 100 countries worldwide, Avon is now considered the #1 direct seller.

When you mention direct sales Avon almost always comes to mind.

Of course the pink Cadillac with which Mary Kay® Cosmetics rewards its consultants, makes the company also nearly synonymous with the work at home makeup business. In it's 40 years the company has nearly doubled sales each year to reach over $1.8 billion dollars in wholesale revenue in 2004.

If you're considering starting a home based makeup business those two giants along with many other relative newcomers to the industry are worth considering. There's no shortage of buyers for cosmetic and personal care products. The Direct Sales Association (DSA) reported US direct retail sales reached $29.5 Billion in 2003 and close to 30% of those sales were personal care products.....cosmetics, jewelry, health and wellness products, etc. It's estimated that women use an average of 12 personal care items each day and 90% of girls over the age 14 use cosmetics. (Source: Grooming for Success By Jim Emerson)

> Skin Care Business

Skin care and anti-aging has become big business in recent years and many of the cosmetics companies have added skin care to their product lines. Other companies have started up specifically to offer the line.

Much of the current interest in anti-aging products is contributed the the baby boomer generation. As they reached their 40's and 50's they began to search for products that would make them live longer and look better.

Specialty and spa products and lotions offer a feeling of luxury at an affordable price and an increased interest in "all natural" and "organic" product lines opens another market.

Benefits of choosing a cosmetics or skincare business for your home business:

  • Everyday, recognizable product. Everyone knows what it is and understands why they "need" it.
  • Recognizable brands. Many of the cosmetic companies are well known and have good reputations.
  • Consumable goods. Your customers will run out of the products and need more.
  • You can choose from products lines that target specific markets.

To get more information or to find an independent representative of Cosmetics Home Businesses visit these pages in the Direct Sales Directory:

Dash Minerals
Jafra Cosmetics International
L'Bri Pure n' Natural
Mary Kay
Miessence ONE Group
SeneGence International

To get more information or to find an independent representative of Skin Care Home Business visit these pages in the Direct Sales Directory:

Beauty Society
Become International
Bellissima Bath and Body
Daisy Blue Naturals
Enchanted Potions
Garden Girl
Jordan Essentials
Lemongrass Spa Products
ONE Group
Pink Papaya
Rodan + Fields Dermatologists
Sensaria Natural Bodycare
Soul Purpose
Spagirl Gourmet, Inc.
Votre Vu

We are not affiliated with or endorsed by any of these Direct Sales Companies and we strongly encourage you to fully investigate any opportunity prior to signing up.


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