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 WAHM > Direct Sales Articles > What should I sell?

Tips on Choosing a Direct Sales Company - What type of product or service should I sell?

The real question you should ask yourself is, "what does my target audience want to buy?" Before you begin to make your decision about what to sell, read

"How to Choose an Online Business - It's Not About Your Products. It's About Your Target Market."

Other factors to take into consideration:

  1. Can you see yourself using and enthusiastically promoting the products? If you haven't already tried the products, be sure to at least get a few samples before joining a company.
  2. Consumable products will encourage repeat business. Consumables are those things that a customer will use up and need more of (makeup, food, paper products, candles, etc.). You have some built in business from those customers who will come back to you to replenish their supply.
  3. For most direct sales companies, the price of the items will not be a major selling point. Most products offered by direct sales companies can be purchased in local stores for less.
    But you need to consider pricing in terms of how much you need to sell to reach your income goals. You may be able to sell many more units of a lower priced product, but your profit will also be lower per sale. At a 20% commission, you'll make the same $200 whether you sell 500 tubes of $2 lipstick or you sell 2 spa packages at $500 each.
    Will you be more encouraged and motivated making $2 sales everyday or can you stay motivated making $500 sales every few weeks?

Many direct sales consultants will suggest that you have to be "passionate" about your product in order to be successful. Your passion will certainly shine through and help you sell, but if you can reach an audience that is passionate about your product, they will buy.

Other articles that might help you decide what to sell:

Advantages of Joining a Craft Direct Sales Company

Consider Starting a Makeup or Skin Care Business

Start a Pet Business in a Booming Industry

Direct Selling Jewelry

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