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 WAHM > Work at Home Mom Business Success Stories > Taking Her Passion & Making it Her Business: Ellie Tolbers of

Taking Her Passion & Making it Her Business:
Ellie Tolbers of
Interview & Article by Alice Seba, editor of

Ellie Tolbers is a self-confessed rubber stamping addict. This former hospital admitting clerk began rubber stamping and making greeting cards about 4 1/2 years ago as a hobby. Soon she began receiving requests from friends and family to make cards for then and thus, On the Lake Creations was created in September 2000.

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She continues to fill orders for friends and family; attends craft fairs and holiday boutiques; and promotes her business through her website

Her business includes handmade cards, handmade paper and hand-painted tote bags. She has recently expanded to include gourmet goodies, handmade soaps and mixes.

She says that making a business out of her passion has made all the difference in achieving home-based business success.

"It makes my business fun," Ellie exclaims, "If I didn't have have this passion, I would struggle to work on my business full time. I greatly enjoy doing what I do, so working is not really working. I think that passion comes through when I talk to people, in my website and in my creations".

Ellie's online presence came to be in 2000 and she designed her current website,,  just this year. 95% of Ellie's business is run online and she actively promotes her website through evaluating the competition ranking high on the search engines and exchanging links with other like businesses. She always carries her business cards with her URL and a tote bag that also sports her URL (designed by Ellie, of course). People notice her bag and ask, "What is One the Lake Creations?" and Ellie can passionately tell them about her business.

Ellie's advice for a successful home based business is to keep organized and set daily and monthly goals. When you make organizational mistakes, correct them and be sure to learn from them. Goals can be financial or task-oriented, just make sure you have set out some goals for yourself.

She encourages anyone who has the dream of running a home based business full time. Remember to have patience and determination, the rewards of creating your own future are worth it. To remind herself of this, Ellie keeps the following quote on her monitor, "Dream your dreams until they all come true - it's the most important thing you'll ever do!"

Ellie gets a lot of people asking why her business called, "On the Lake Creations"?  She lives on a small lake in northern Minnesota and the name seemed to be fitting. Owning a business has been a life-time dream of hers but now she can say it's a reality. Visit her online at  Also, support Caring Crafters at

Ellie Tolbers

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