Can You Make Money with Newsletters
You hear it all the time. Build and grow a
newsletter and you will make money. If you are wondering if you can
make money with newsletters the answer is yes. Yes you can and it
doesn't have to be as hard as you might think. Below is a great
article about making as much money out of your list as you can!
How to Pull In As Much Profit As Your
Wallet Will Hold
With Email Lists
By Jimmy D. Brown
The fortune is in the list.
If I had a dollar for every time I’ve heard that said, well, I’d
already have a fortune! :-)
However “broken-recordish” it may sound, it
is a truthful statement. The fortune REALLY IS in the list.
Fact is, if you possess the knowledge of how
to grow and profit from email lists, you can pretty much write your
own ticket.
And, if you’ll read the remainder of this article, I’ll pass that
knowledge right on to ya.
It comes down to getting folks to do four
things...
1. REQUEST. First things first, you
need to convince people to subscribe to your list. That is, get them
to join your list of their own free will.
Usually, this involves giving away a mini-course, report or
newsletter from your web site. All you need is..
• An Attention Grabbing Title. (I could have
chosen “4 Keys to Successful Email Promotions” for this article, but
is that as attention-grabbing as “How to Pull in As Much Profit As
Your Wallet Will Hold From Email Lists”?)
• A Handful of Bulleted Benefits. (A short list of 4-6 desirable
things subscribers will learn if they join your list. Think “what’s
in it for me?”)
• An Email Submission Form. (Your autoresponder system will provide
this for you.)
NOTE: The BEST way to get folks to join is to embed the above
mentioned items DIRECTLY in the most prominent place you have your
site visitors’ attention. Usually this is 3-5 paragraphs into your
sales letter or 1/3 of the way into an ezine article.
2. RECEIVE. After visitors to your
site have “requested” information by joining your list, it’s
critical that your emails be delivered successfully to their inbox.
With all of the filters in place (among other hazards) this can be
quite a chore.
One thing you’ll want to do for certain is check your SPAM rating to
make certain it’s in an acceptable range. Again, most of the better
autoresponder services offer this feature for you.
If yours doesn’t, you can use the free tool at
http://spamcheck.sitesell.com/
You can also do things like...
• Get your subscribers to “approve” mailings from you.
• Authenticate yourself as a legitimate mailer when you receive a
“response challenge” from protection services such as Spam Arrest.
• Use alternative formats of your email messages such as
“downloadable email messages” in PDF format. ( Free report available
at GetEmailResults.com )
3. READ. When your emails successfully arrive at the inboxes
of your subscribers, another task awaits - getting them to actually
open your message and read it.
This is going to depend upon your “subject line”. It is paramount
that your subject line be intriguing enough to convince your readers
to stop what they are doing and take a look insid
One way to get this done is to create a swipe
file of email subject lines that have convinced YOU to read the
messages and then modify those subject lines for your own use.
Ex. I received an email that had the subject
line of “This affiliate tip is almost too easy” that caught my
attention and forced me to read the associated message.
This subject line could easily be used in
a variety of different niches...
• This dieting tip is almost too easy
• This time management tip is almost too easy
• This marriage saving tip is almost too easy
4. RESPOND. When you have convinced your subscribers to open
your email message and read its contents, the only remaining “task”
is to get them to respond.
You want them to take action. Click a link. Go somewhere.
Ultimately, spend money with you.
The only way you’ll be able to do this is
follow a simple catch phrase I’ve been teaching for years: “useful,
but incomplete”.
It simply means this: your messages must
provide content that is useful to your subscribers (otherwise,
they’ll unsubscribe faster than you can say “oops”!), but is also
“incomplete” in that there is some additional offer that could
enhance or maximize that content.
Ex. You might write an article that shares “7
Ways to Profit With Autoresponders” to send to your list. That’s
“useful” information to those who are interested in that particular
topic. It’s also “incomplete” because they need an autoresponder
service to put the information into action. That’s your cue to
promote your recommended autoresponder service.
See how it works?
If you want to pad your wallet with profits
by using email lists, this is how you do it:
Get people to do these four things
• Request
• Receive
• Read
• Respond
This is a system that has never failed, will never fail.
I’ve used it. Others have used it.
Now, it’s your turn to use it.
Jimmy D. Brown is the owner of the “List And Traffic” membership
site, teaching thousands of internet business owners specific things
they can do every week to multiply profits.
For video training, weekly updated content and printable
checklist “systems” for growing your business,
drop by
ListAndTraffic.com
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