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 Work at Home Moms > Email Marketing > Collecting Information from Your Ezine Subscribers

What Information Should You Collect from Your Ezine and Newsletter Subscribers?

It's always nice to be able to personalize your ezine to be more friendly to your subscribers..and let's face it, when you use a person's name when you email them, your sales will go up. But how much information is too much? The following article discusses how much information you should collect from your ezine or newsletter subscribers.

Are We Dating or Married?

You’ve convinced me that I want to sign up for your
newsletter. Now that I’m ready, what do I do? I go to the
signup box on the current web page and complete the form.
But wait... what are you asking for? If you’re asking for
more than my name and email address, I will hesitate.

After all, if you’re going to send me an email newsletter,
why do you even need my name, much less my street address,
city, state, zip, telephone number, number of people in my
household, etc. My email address should be enough. Now I’ll
give you my name, because I understand that you’ll want to
personalize my email messages. But unless you show me very
good reasons, I’ll forget about signing up and go on to
another site that doesn’t want a lot of information in
exchange for their complimentary report or newsletter.

It’s like dating. When you first meet you get only the
necessary information - name and phone number. As you agree
to date, you’ll get the address. Later, as you get to know
one another better, you’ll start to add more details.

Moving a visitor from lead to customer involves a courting
process. You want them to get to know you. They need to
learn to trust you. You need to establish a relationship.
That’s the purpose of your newsletter. You offer them good
information and in return they give you the right to market
to them. As they become more interested and more loyal,
they’ll move from just a lead to a steady prospect.
Eventually you’ll "marry" some of your prospects and they’ll
become customers.

So what’s your courting pattern? How do you get to know your
prospects? When do you ask for more information -- more

For more information on the online sales process sign up for
the complimentary mini course at

Dr. Jeanette Cates is The Technology Tamer and Internet
strategist for small business. She is the author of Online
Success Tactics: 101 ways to build your small business at

Recommended Ezine Publishing Resources

> Boost Business with Your Own Ezine: This is a 249-page volume, in print and PDF, that takes you through building and promoting your ezine. It comes with a 1/2 hour consultation with the Ezine Queen herself.

> Boost Business with Your Own Ezine Website
> Boost Business with Your Own Ezine Review

> Ezine Announcer: Submits your ezine to top directories; promotes your ezine through announcement lists; automatically submit articles to articles archives; send your articles to other ezine publishers; find free ezine ads; tracking of all your ads & contents.

> Ezine Announcer Website
> Ezine Announcer Review



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