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Marketing Your Business Through Email



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 Work at Home Moms > Marketing Your Business Through Email > Ezine Promotion - How to Promote Your Ezine

Marketing Your Business Through Email: Ezine Promotion - How to Promote Your Ezine

When you own an online business, your opt-in mailing list is your lifeline to your potential customers. Building this list and developing loyal readers is very
important. To do this effectively, there are numerous ways of promoting your ezine/newsletter. Some of these promotion strategies are more involved than
others, but they are all effective if you partake in them consistently!

1.  Ad Swaps - Swapping ads with other quality ezines
is a very effective way in which to promote your ezine.
Not only, do you get free exposure, but you also are
providing your readers with good resources.
Internet Based Mom's Ad Swap

2. >Announcement Lists -  Subscribing to ezine and
website announcement lists can bring you a steady
stream of new subscribers.  Always follow posting
guidelines outlined in the welcome message.
Internet Based Moms Ezine Announcement Forum Announce_Your Group (Yahoo_Group)
AnnounceYourGroup (Yahoo Group)
ezine_announce (Yahoo Group)

3.  Discussion Groups -  Joining and participating in
discussion groups is a great way to establish yourself
and your business as trustworthy and reliable.  As more people get to know you, they will more often than not, subscribe to your ezine.  Always follow posting rules!
hbj_chat (Yahoo Group)
ideasbypost (Yahoo Group)

4.  Group PopUnders - Joining with other publishers
and listing several ezines on one popunder window
is very effective for gaining subscribers.  When people visit any of the sites listed they will see your ezine along with the rest of them.  Highly recommended!

5.  Message Boards - Find a few quality message boards and visit them regularly.  Offer help, advice and support whenever possible.  Do not flame, spam or abuse the posting guidelines.  Build your reputation and get
more subscribers!
Internet Based Moms Message Boards  - contains several sections on ezine publishing.
Self Starter Weekly Tips Forum
Home Business Building Forum

6.  Email Sigtag - Always have your subscribe addy or url in your sigtag.  Have a one line attention grabber and then your subscribe addy or url. There is no limit to how many people might subscribe when they read your sigtag!   For example:

Learn the smart way to earn an online income!

7.  Website - Always have a subscription box or link in a prominent place on every page of your website. Whenever your visitor decides to subscribe, you want it to be very easy so they do not change their mind.

8.  Swap Confirmation Page Ads - After a person subscribes a thank you/confirmation page comes up.This is an excellent opportunity to get more free exposure from otherwise wasted space!  Contact other publishers and have a group sign-up box on your respective thank you pages.   Example:

9.  Swap Welcome Letter Ads - Another opportunity for more exposure.  Email a few publishers to see if they would be interested in a JV.  Explain that you will mention their ezine on your welcome message if they reciprocate. This is very effective also.

10.  Ezine Directories -  Plaster your ezine in as many directories as you can.  There are hundreds of them to pick from.  This takes some time, but is well worth it. Here are a few:

11. Write & Submit Articles - You do not have to be a writer to write articles.  Just talk about what you know. There is no need for big, fancy words.  People are just looking for useful information and resources.
After you write the articles, you need to know where to submit them for other publishers to find them.
Internet Based Mom's Free Content Forum

12.  Link Exchanges -  Add a resource links page to your website and swap links with  other quality sites. Make a list of categories and swap away!
LinkTogether Yahoo Group
Link_Exchanging - Yahoo Group

13.  Free Directories - Submit away to as many free directories you can find.  Look for quality sites with other quality sites listed.

14.  Free Ebook - Take some time to write and compile a free ebook.  Make a compilation of your articles or other resourceful articles.  Or just write a few chapters and provide helpful info and resources.  List your ezine, website and other pertinent info in the ebook.  Give it away at your site, contact other webmasters who give away ebooks to see if they will list yours, submit it to
ebook directories, add it to your sigtag........Given some time, your ebook could spread like wildfire!
BizLand eBook Shop

15. Free Ecourses -  Write up a free ecourse on your business subject matter.  Make sure to have your ezine and business info listed in each lesson.  Set it up at an autoresponder and start promoting it.  People love to get as much free info as they can!

Use your imagination and discover endless creative ways of promoting yourself, your business and your ezine. The Internet is a vast and wonderful place!  Use it, learn from it, explore it, experience it and become an online success!

Post your questions & tips on promoting and building your newsletter/ezine list at the Internet Based Moms Message Boards

Ezine Publishing Tutorial Contents:

1 What are the Benefits of Ezine Marketing?

2 Getting Started: The Characteristics of a Good Ezine

3 Mailing Your Ezine

4 Ezine Promotion - How to Promote Your Ezine


Ezine Tutorial written by Terri Seymour of, author of The MOE Manual - Complete Guide to Ezine Publishing.


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