Work at Home Moms Internet Marketing & Networking

 

 

Marketing Your Business Through Email

 

FREE E-Book

FREE - "How to Start a Profitable Online Business from Scratch" Even with zero experience and only a few spare hours a week!

Getting Started

> >
> Free Newsletter
> Free eCourses
> Getting Started
> Build a Website
> Site Build It
> Business Ideas
> Write & Sell eBooks
> Affiliate Marketing
> SEO & Traffic
> Ezines & Newsletters
> Blogging & RSS
> Social Networking
> Press Release & Publicity
> Writing & Copywriting
> Online Auctions
> Online Business Articles
> Direct Sales Center
> Direct Sales Articles
> Work at Home & Jobs
> Service Business Articles
> Small Business Bookkeeping

Our Services & Products:

> Easy Website Builder - Free Trial
>

Cheap Domains & Hosting

> Content for Your Websites
> Free Newsletter
> Free eCourses
> Money-Making eBook

  

Directories

> Work at Home Blog
> Direct Sales Center
> Internet Marketing Tools
> Business Opportunities & Classified Ads
> Breast Cancer Awareness

  

Just for Moms

> Time Management & Organization
> Health & Wellbeing
> Money & Savings
> Parenting & Family
> Diet & Fitness
> Cooking & Recipes
   

 

 Work at Home Moms > Marketing Your Business Through Email > Filter Spam Trigger Words

Filter Spam Trigger Words

Before you start sending your ezines you will want to know the filter spam trigger words that might get your ezine blocked. You will want as many subscribers get your ezines as possible so make sure you keep the trigger words out of your ezines.

20 Words That Kill — At Least
When It Comes to Spam Filters
by Alexandria K. Brown, “The E-zine Queen”


Spam, spam, spam. It's terrible not only for those of us on the receiving end, but for those of us who SEND e-mail.


This deluge of irritating junk has unfortunately interfered with legitimate e-zine publishers, because we're caught in the anti-spam crossfire. If you publish any type of e-mail publication, there's a likely chance that your e-zine is NOT reaching a portion of your readers. Why? Their Internet service provider (ISP) or e-mail program uses a spam filter.


These software programs search for words and phrases that are typical of spam and assign each incoming e-mail a "score." If your e-mail has too many of these words and phrases, you receive a high score, and you may be blocked.


TOP 20 "KILLER" WORDS/PHRASES YOU MAY BE USING
While there are other words that will cost you more "points" than these do (e.g. sexual phrases), here are the most common "trigger" words and phrases that you may be using in your e-zine:


1. amazing
2. cancel at any time
3. check or money order
4. click here
5. congratulations
6. dear friend
7. e-mail marketing
8. for only ($)
9. for free
10. great offer
11. guarantee
12. increase sales
13. order now
14. promise you
15. risk free
16. special promotion
17. this is not spam
18. to be removed
19. unsubscribe
20. winner


WHAT'S A PUBLISHER TO DO?


You have two choices when it comes to beating the filters. One is to avoid using these words and phrases altogether. I've found that hard to do. For example, in a recent issue, I discussed how to use your e-zine to increase business. Unfortunately the word "increase" cost me a fat 1.4 points in SpamAssassin, one of the most popular filter programs.


Your second choice is to disguise these words and phrases in clever ways by inserting keyboard symbols within them and/or replacing a letter in them with a symbol. The trick is not to make it too cryptic — you want your readers to be able to understand what you're saying. For example, in my e-zine, I use "fr*ee" for free.


While some spam filters pick up on this trick and penalize you for doing it by adding onto your score, I've found that the points this tactic costs you penalize you much less than using the words and phrases themselves. It's not a perfect solution, but it's working for now.


TEST BEFORE YOU SEND
It's a great idea to test how YOUR e-zine stacks up before you send it out. The good news is you can do this for FREE.


Lyris' Content Checker (http://www.lyris.com/contentchecker) tells you how your e-zine ranks in Spam Assassin. All you do is copy your e-zine text and paste it into the box on their site. They'll run your free report and e-mail a copy to you. It usually arrives within minutes.


The report will tell you exactly which words are costing you points. Usually you should only be concerned if your score is over 5 points. If so, you can either delete those words or disguise them, as I mentioned above.


I test each issue of my e-zines in Content Checker before I publish them, and often I'm surprised (and relieved) that my score is low. That makes me a happy publisher. : )


(c) 1999-2002 Alexandria K. Brown


ABOUT THE AUTHOR
Alexandria K. Brown, “The E-zine Queen,” is author of the award-winning manual, “Boost Business With Your Own E-zine.” To learn more about her book and sign up for more FREE tips like these, visit her site at http://www.aliceseba.com/ezinequeen.html .

 

 

As Seen On:

 

 

 

 

 

 

 

 

 

 

 

Moms Helping You Build a Better Online Business

How to Build a Website | How to Start an Internet Business | Stay at Home Mom Business Ideas | Learn Internet Marketing | Affiliate Marketing | SEO
Write & Sell eBooks
| Ezine Publishing & Email Marketing | Blogging & RSS Resources | Social Networking Resources | Press Release Writing & Free Publicity
Online Auction Resources | General Internet Marketing Articles | Free Webmaster Tools  | Wellness Center | Small Business Grants | Writing for the Internet
Mom Business Success Stories | Internet Marketing Articles Direct Sales Articles | Service Business Articles | John Reese
 Traffic Secrets | Reese Report | Avoid Bankruptcy | Credit Repair | Public Domain | Retirement Planning
Get Rich Quick Schemes | Word of Mouth Marketing | Stop Spam | Recommended Mom Sites

Biz Ideas: Sell Products | Sell Services | Sell E-Products | Theme Sites | Sell eBooks

Internet Marketing Newsletter | Archives


Press Releases | About Us | Contact & Support | Policies & Disclaimer | Site Map

Copyright © Internet Based Moms 2002 - 2011. All rights reserved.