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 Work at Home Moms > Marketing Your Business Through Email > Characteristics of a Good Ezine

Marketing Your Business Through Email: Characteristics of a Good Ezine

When I first started on the Internet, I was looking for links and ezines that would provide resources to help me promote and build my online business. I also
needed to learn step by step what Internet marketing was about. Good ezines can be a goldmine for this kind or virtually any kind of information. Whatever your hobby or interest, you can write an ezine about it. Below are some of the main content ideas for a quality ezine.

Informative Articles:
Make sure you include an article or two that provide some practical and useful information and maybe some resource links to back up that information. A good article should be like a mini tutorial. You should actually learn something from it. There are many places on the web where you can get good articles.

Free Content from Members
Idea Marketers
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Send a blank email to subscribe to the following:

Original Material:
Along with other quality articles, you should write some of your own material. If you feel you can't write whole articles, write tips, or updates on what is happening on the Net. Write an editorial on subjects that apply to your ezine content. You want to add some of you onto your ezine.

This will help strengthen the relationship between
reader and publisher.

*Helpful Resource Links: Inform your readers of sites that would help them in your subject area. If your ezine is about business, provide resources promoting their businesses, web design, marketing or other avenues of building their businesses. If your ezine is about parenting, provide links to useful items like coupons, printable storybooks or parenting guides.

You can get these links by searching the web, hearing about them from friends or associates, or reading about them in other ezines. Visit these sites to see if they are the kind of site you want to recommend. Write up a short review to go along with the link. Let your readers know how this site can help them.

*Quality Products: If you sell or know of some good products that have helped you or someone you know, inform your readers. Tell them why the product would help them with their business and provide a link for them to find out more.

*Add a Little Fun - Throw in a joke or a link to a fun site. It never hurts to add a smile to someone's day!

*Ad Swaps - You should always have room for ad swaps. This is a great way to get good content for your ezine as well as additional exposure for your business. To find publishers to swap with:

Internet Based Mom's Ad Swaps
Ezine Joint Ventures at Ezine Ad Swaps Ad Swaps

*General Interest - put links, tidbits, news, products, etc. which you think might interest your readers.

* Freebies - Everybody loves Freebies!! Tell your readers about Freebies of all kinds. Things like Free Ebooks, Free Services, Free Contests, Free Tutorials.....the list goes on and on.

* You - Have a section where you talk to your readers and let them know they can contact you whenever they have questions. This is a good place for you to keep your readers informed on what is going on in your business,
with new product updates, changes in your website, etc. This also lets your readers get to know you, which helps build trust.

*Tips & Tricks - Provide shortcuts, helpful hints and ideas to save your readers time and money! Ask your subscribers to submit their tips and tricks and use your own as well.

*Professionalism - Make sure there are no careless mistakes in your ezine such as spelling or grammar. An ezine can be loaded with good content, but if it looks like a child put it together it doesn't say much for your business. Make it look professional while adding your own personal touch and you will be a hit.

There are so many things you can have in your ezine! You will learn to keep your eyes open for useful items for your ezine. They can pop up anywhere at anytime! Make it a habit to save useful things you come across in folders in your email or on your desktop. Keep them organized so whenever you need them, you can get to them right away.

Ezine publishing is not hard, but you need to be able to organize and provide a quality ezine for your readers to stick with you. Be available to help and support your readers if/when they need you. This will go a long way in strengthening the reader/publisher bond!

Experiment with your ezine. Change things around , add new things, change the design. Make your ezine an extension of you and your business. Take the time to publish a quality ezine and your business and reputation will flourish!

Ask questions, share ideas, learn new strategies and more to help publish your ezine on the Internet Based Moms Message Boards.

Ezine Publishing Tutorial Contents:

1 What are the Benefits of Ezine Marketing?

2 Getting Started: The Characteristics of a Good Ezine

3 Mailing Your Ezine

4 Ezine Promotion - How to Promote Your Ezine


Ezine Tutorial written by Terri Seymour of, author of The MOE Manual - Complete Guide to Ezine Publishing.


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