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 Work at Home Moms > Marketing Your Business Through Email > Mailing Your Ezine: Mailing List Providers
 

Marketing Your Business Through Email: Mailing Your Ezine: Mailing List Providers

When it comes time to mailing out your ezine, you have several choices. Some of these choices would be - free and paid listservers, your own email program,
autoresponders, purchased software programs. Different publishers will have different opinions on which ones are best.

How often you mail out your ezine is up to you. Some
are mailed monthly, some weekly, etc. I would suggest until you get comfortable as an ezine publisher, twice a month would be fine. As soon as you feel ready, move it up to once a week.

Autoresponder - Autoresponders are simply programs that "respond" automatically when they receive an email by sending a pre-written email message back. You can set up several messages to be mailed at certain intervals automatically. A favorite of many publishers because you are able to send out several follow-ups:

Get Response
Send Free

Email Server> - When you are first starting using your email server is an easy and inexpensive way to mail our your newsletter.

Mailing List Manager
- After your list grows, I recommend you purchase an easy and effective mailing list manager.

Try:
Infacta 
Post Master

Web Host - When you buy your domain, you may also get a mailserver from which you can send out your ezine. Your subscribe address would be something like:
mailto:newsletter-subscribe@myowndomain.com

Yahoo and Topica, etc - Free mailing list managers like these are a good way to get started on a tight budget. The price for these free services is sometimes a banner or other ads are placed on the top of your ezine when it is mailed out. Also, you have to deal with their technical problems and sometimes lack of support.

Yahoo Groups
Message Bot
Cool List
Topica

Ezine Publishing Tutorial Contents:

1 What are the Benefits of Ezine Marketing?

2 Getting Started: The Characteristics of a Good Ezine

3 Mailing Your Ezine

4 Ezine Promotion - How to Promote Your Ezine

________________________

Ezine Tutorial written by Terri Seymour of MyOwnEzine.com, author of The MOE Manual - Complete Guide to Ezine Publishing.

 

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